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Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

18 hours

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 3 days

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

PR & Communications

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

13 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

What dietitians say about 2025’s top nutrition trends

Trends

What dietitians say about 2025’s top nutrition trends

Issued by Association for Dietetics in South Africa 9 Jan 2025

Media

As trust plummets, how can mainstream media rebuild credibility?

Anita Varma 6 Jan 2025

Charity Ekezie dispels myths about Africa on social media. Source: Instagram.

Social Media

Nigerian TikTok star Charity Ekezie uses hilarious skits to dispel ignorance about Africa

Rowland Chukwuemeka Amaefula 2 Jan 2025

Social Media

What does the X exodus to Bluesky mean for journalism?

Craig Robertson 27 Dec 2024

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

Nedbank's latest campaign shines light on financial abuse against women

Advertising

Nedbank's latest campaign shines light on financial abuse against women

Issued by Joe Public 18 Dec 2024

Crocs celebrate Sandals Day at Cabo Beach Club

Retailers

Crocs celebrate Sandals Day at Cabo Beach Club

17 Dec 2024

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Media

‘News influencers’ are racking up billions of views – and not checking their facts

Kelly Fincham 13 Dec 2024

How to stand out in a sea of influencers

Marketing

How to stand out in a sea of influencers

Issued by Dentsu 12 Dec 2024

Marketing

SUV brand Jetour recruits five local lifestyle, travel and tech trendsetters

6 Dec 2024

Lipton kicks off summer in style with sizzling Play for Summer campaign

Promotions & Activations

Lipton kicks off summer in style with sizzling Play for Summer campaign

Issued by DNA Brand Architects 5 Dec 2024

Recycling influencers - Are we just following the herd? Unpopular opinion by a HOD

Marketing

Recycling influencers - Are we just following the herd? Unpopular opinion by a HOD

Suwi Kabwe, Issued by Wetpaint Advertising 4 Dec 2024

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Marketing

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Issued by YOUKNOW Technologies 3 Dec 2024

From dive to thrive: How PR can resuscitate a launch flop

PR & Communications

From dive to thrive: How PR can resuscitate a launch flop

Emma Rijkers, Issued by Hook, Line & Sinker 29 Nov 2024

A frenzied festive shopping season awaits as Black Friday arrives late

Retailers

A frenzied festive shopping season awaits as Black Friday arrives late

Ulana van Biljon, Issued by Catchwords 29 Nov 2024

Source: The Good Things Guy Re.Bag.Re.Use was the only winner from Africa in the Global Alliance World Public Relations and Communication Awards 2024

PR & Communications

Re.Bag.Re.Use: Africa's only winner at the Global Alliance World PR and Communication Awards 2024

28 Nov 2024

Star power and celebrity endorsements fuel South Africa’s sports and energy drinks boom

FMCG

Star power and celebrity endorsements fuel South Africa’s sports and energy drinks boom

Issued by Insight Survey 27 Nov 2024

Lipton celebrates the ultimate summer of giveaways

Promotions & Activations

Lipton celebrates the ultimate summer of giveaways

Issued by DNA Brand Architects 26 Nov 2024

Social Media

The price of South African influence

Karabo Ledwaba 25 Nov 2024

Black Friday and beyond: a checklist for retail peak season

Retail

Black Friday and beyond: a checklist for retail peak season

22 Nov 2024

Retailers

PR company The Bread teams up with Ocean Basket

21 Nov 2024

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Marketing

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Issued by Bullion PR & Communication 20 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

Source: Supplied.

Healthcare

CPHI Middle East: Future of pharma takes centre stage

14 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Always-on always delivers

PR & Communications

Always-on always delivers

Caroline Hillary, Issued by DarkMatter 11 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Pick n Pay asap! hosts second live shopping show

E-commerce

Pick n Pay asap! hosts second live shopping show

8 Nov 2024

Why SA needs to address its male mental health crisis

Health & Welfare

Why SA needs to address its male mental health crisis

Issued by The Character Company 5 Nov 2024

Spur celebrates 57 years as South Africa’s happy place with a nationwide celebration

Food Services

Spur celebrates 57 years as South Africa’s happy place with a nationwide celebration

Issued by OnPoint PR 30 Oct 2024

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Social Media

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Issued by Dentsu 29 Oct 2024

Rihanna was interviewed by kid influencer. Source: Puma

Promotions & Activations

How kid influencers stole the show at Rihanna’s Fenty x Puma launch

Karabo Ledwaba 29 Oct 2024

Ga-kasinomics: A deep dive into the untapped township economy of KZN

Radio & Audio

Ga-kasinomics: A deep dive into the untapped township economy of KZN

Issued by Gagasi FM 28 Oct 2024

Dis-Chem’s World of Beauty: A global beauty experience

Health & Beauty

Dis-Chem’s World of Beauty: A global beauty experience

Issued by The Publicity Workshop 25 Oct 2024

South Africans continue their love affair with discounts as inflation dips

Sales

South Africans continue their love affair with discounts as inflation dips

24 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

What does it take to stand out in a noisy but bland world?

Advertising

What does it take to stand out in a noisy but bland world?

Dhatchani Naidoo, Issued by eatbigfish 19 Nov 2024

(Image supplied)

Digital

IAB South Africa collaborates with ARB to launch the first Content Creator Charter

11 Oct 2024

Image source: Jakub Jirsak –

IP Law

The vital role of trade mark attorneys in building and protecting your brand

Alicia van der Walt and Tshireletso Tlholoe 10 Oct 2024