Global advertising spend | Bizcommunity

Global advertising spend | Bizcommunity

News

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

3 days

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Source: © Jose Francisco Fernandez Saura In 2023 advertising investment will be inhibited by cooling economic conditions and third-party cookie blocking online

Advertising

Third-party cookie blocking to slow global advertising growth

24 Aug 2022

Research

Warc details Advertising Trends report 2021/2022

13 Jul 2021

#BizTrends2021: A look at the advertising industry in 2021

Trends

#BizTrends2021: A look at the advertising industry in 2021

Paul Jackson 21 Jan 2021

McDonald’s and Wimpy ended up releasing the same advert.

Advertising

Advertising campaigns: what you don't see

Raeesah Chohan 29 Sep 2020

Image source: .

Research

Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

25 Sep 2020

Brian Wieser, global president, Business Intelligence, WPP.

Research

The impact of Covid-19 on global advertising investment [report]

28 May 2020

Credit: Hanson Lu on .

Advertising

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Image source: Gallo/Getty Images.

Research

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

Research

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Warc's Global Ad Trends report focus on search advertising

Research

Warc's Global Ad Trends report focus on search advertising

31 May 2018

Image credit: Burak Kebapci via .

Advertising

Warc report shows global adspend growth to accelerate to +4.7%

23 Jan 2018

Consensus Ad Forecast indicates global advertising spend slows in 2017

Advertising

Consensus Ad Forecast indicates global advertising spend slows in 2017

7 Nov 2016

Embracing smartphone shopping

E-commerce

Embracing smartphone shopping

Marion Marais 22 Sep 2015

ZenithOptimedia releases its 'Global Adspend' forecasts

Research

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Justin McCarthy

Advertising

The really real reasons Omnicom and Publicis are merging

Justin McCarthy 5 Aug 2013

Global advertising spend up 5.7% in Q2 2011

Advertising

Global advertising spend up 5.7% in Q2 2011

20 Oct 2011

Branding

Smash your brand - Lindstrom's advice

Issa Sikiti da Silva 10 Mar 2009

Martin Lindstrom to kick off African tour in Joburg

Marketing

Martin Lindstrom to kick off African tour in Joburg

22 Oct 2008

60th World Association of Newspapers Congress

Newspaper circulation rises world-wide – WAN

14 May 2007