First-party data | Bizcommunity

First-party data | Bizcommunity

News

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Advertising

Advertisers will now be able to measure carbon impact with Google's new tool

13 Mar 2025

Struggling with data, budgets, and effectiveness? Discover Merkury

Events & Conferencing

Struggling with data, budgets, and effectiveness? Discover Merkury

Issued by Dentsu 11 Mar 2025

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Radio & Audio

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Issued by Mediamark 11 Mar 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Mastering marketing basics for medium to large businesses

Marketing

Mastering marketing basics for medium to large businesses

Issued by Hoorah Digital 20 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Use Black Friday to set your business up for success with these 7 insights

Digital

Use Black Friday to set your business up for success with these 7 insights

Zaida Kamish, Issued by Incubeta 23 Sep 2024

Black Friday 2024: A guide for South African online retailers

E-commerce

Black Friday 2024: A guide for South African online retailers

Issued by TDMC 20 Sep 2024

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Digital

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Issued by TDMC 16 Sep 2024

Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)

Artificial Intelligence

Lessons in digital marketing from Sanlam’s Life of Confidence campaign

4 Sep 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

The impact of Google’s cookie u-turn

Advertising

The impact of Google’s cookie u-turn

Issued by Advertising Media Forum 26 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Google announced the Privacy Sandbox plans at I/O earlier this year.

Internet

Rumours of Google killing cookies have, once again, been exaggerated

Lindsey Schutters 26 Jul 2024

Robert Grace is M&C Saatchi Group's chief strategy officer. Source: Supplied.

Advertising

M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth

15 Jul 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Celebrating 13 years of impactful service and pioneering new paths

Advertising

Celebrating 13 years of impactful service and pioneering new paths

Issued by Blue Label Media 3 Jul 2024

SME Brief, a newsletter-first publication is the first of its kind in South Africa

SMEs

SME Brief, a newsletter-first publication is the first of its kind in South Africa

Issued by SME South Africa 27 Jun 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

5 things Temu can teach e-commerce businesses

E-commerce

5 things Temu can teach e-commerce businesses

Issued by TDMC 20 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Invibes leads the way in cookieless targeting alternatives

Advertising

Invibes leads the way in cookieless targeting alternatives

Issued by Invibes Advertising 4 Jun 2024

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Digital

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Issued by Rogerwilco 14 May 2024

4 reasons why CFOs love data-drive creative

Digital

4 reasons why CFOs love data-drive creative

Johan Walters and Calvin van Rensburg, Issued by Incubeta 26 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success

Digital

Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Data & Analytics

Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024