EMarketer | Bizcommunity

EMarketer | Bizcommunity

News

Artificial Intelligence

Meta’s AI transparency effort introduces ad content labels

Karabo Ledwaba 6 Feb 2025

Grant Lapping is a digital executive at Midnight. Source: Supplied.

Digital

#BizTrends2025: Grant Lapping | 3 trends dominating search: GEO, social search and voice

Grant Lapping 5 Feb 2025

Source: © Goods Fox Tomorrow, Friday, 10 January, representatives of TikTok's parent company ByteDance will plead to the US Supreme Court to halt the decision of a looming ban later this month

Social Media

Implications of the banning of TikTok in the US

Danette Breitenbach 9 Jan 2025

Ogilvy launches pioneering health influencer offering in South Africa

Digital

Ogilvy launches pioneering health influencer offering in South Africa

Issued by Ogilvy South Africa 13 May 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

OOH

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites

Digital

#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Digital

Digital advertising group Aleph launches payment unit

18 Aug 2023

Tito Ribeiro, strategical content, networks, and digital transformation specialist discusses digital trends for 2023

Digital

7 digital trends and what they mean for 2023

Tito Ribeiro 11 Jan 2023

Challenger brands to watch in 2022: Oja - for delivering global, local

Marketing

Challenger brands to watch in 2022: Oja - for delivering global, local

Susie Milburn, Issued by eatbigfish 6 May 2022

Accessing the youth market in 2022

Youth Marketing

Accessing the youth market in 2022

Ryan McFadyen 3 Feb 2022

Source: ©supplied. Paul van den Berg, CE for Oliver Africa

Trends

#BizTrends2022: Navigating digital transformation of brands into e-commerce

Paul van den Berg 14 Jan 2022

Digital

When digital goes on a diet in 2022, we all win

Herman Degener 3 Jun 2021

#BehindTheBrandManager

#BehindtheBrandManager: Marion Zeller, brand manager at Raizcorp

Evan-Lee Courie 31 May 2021

The changing landscape of social e-commerce

E-commerce

The changing landscape of social e-commerce

Yvette Gengan 26 May 2021

Incubeta expands offering with launch of Dubai and Mexico offices

Digital

Incubeta expands offering with launch of Dubai and Mexico offices

Issued by Incubeta 14 May 2021

#EcommerceDay2021: Eavesdropping on e-tail

E-commerce

#EcommerceDay2021: Eavesdropping on e-tail

Matthew Leighton 11 Mar 2021

The answer to your communication problem lies in animation

Digital

The answer to your communication problem lies in animation

Robyn Daly, Issued by Mann Made 28 Apr 2020

Odette van der Haar, managing director of Publicis.

Trends

#BizTrends2020: Imagine the impossible

Odette van der Haar 24 Jan 2020

Social Media Landscape Briefings 2019: The fragmentation of social media into niche social platforms

Social Media

Social Media Landscape Briefings 2019: The fragmentation of social media into niche social platforms

Juanita Pienaar 28 Oct 2019

Credit: Hans Olav Lien via Wikimedia

Retailers

3 reasons Forever 21's bankruptcy doesn't spell the end of brick-and-mortar retailing

Anthony Dukes 7 Oct 2019

Festive season retail is all about timing

Sales

Festive season retail is all about timing

Eben Esterhuizen 30 Sep 2019

An omnichannel approach: 3 ways to drive festive season sales

Technology

An omnichannel approach: 3 ways to drive festive season sales

Simon Wilson 1 Oct 2019

Ad Tech Masterclass in Nigeria.

Advertising

Creating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

How interior décor helps create immersive retail experiences

Retail

How interior décor helps create immersive retail experiences

1 Jul 2019

Influencer marketing in South Africa - By the numbers

Research

Influencer marketing in South Africa - By the numbers

Lara Utian-Preston 27 Feb 2019

Agile, mobile, and accessible: Programmatic is the new startup

Advertising

Agile, mobile, and accessible: Programmatic is the new startup

Keabetswe Kgomongwe 17 Jan 2019

Topaz Booysen, head of marketing at Popimedia.

Trends

#BizTrends2019: We're in denial about the death of loyalty

Topaz Booysen 24 Jan 2019

How do you calculate the ROI of influencer marketing? (Infographic)

Research

How do you calculate the ROI of influencer marketing? (Infographic)

Brian Mechem 29 Nov 2018

Packaging trends unpacked at GLBA Shanghai conference

Exhibitions & Events

Packaging trends unpacked at GLBA Shanghai conference

18 Oct 2018

#TourismMonth: Surge of the digital travel consumer

Technology

#TourismMonth: Surge of the digital travel consumer

Josephine Wawira 18 Sep 2018

In-app programmatic exchange for Africa launched

Advertising

In-app programmatic exchange for Africa launched

12 Sep 2018

Three ways making a smartphone can harm the environment

Circular Economy & Waste Management

Three ways making a smartphone can harm the environment

Patrick Byrne and Karen Hudson-Edwards 29 Aug 2018

Snapchat Spectacles.

Social Media

Snapchat reveals new Spectacles that can take photos

2 May 2018

Location and voice technology are the future of retail

Retail

Location and voice technology are the future of retail

Gary Mortimer and Louise Grimmer 11 Apr 2018

Online retail potential will soon be realised in SA - Spree

E-commerce

Online retail potential will soon be realised in SA - Spree

26 Mar 2018

More businesses are trying mobile apps to lure and keep consumers

Research

More businesses are trying mobile apps to lure and keep consumers

Venkatesh Shankar and Unnati Narang 4 Jan 2018

Here's why South Africa's online shoppers keep coming back for more

E-commerce

Here's why South Africa's online shoppers keep coming back for more

Mercy Mpinganjira 28 Sep 2017

Ask and you shall receive in world of voice shopping

Technology

Ask and you shall receive in world of voice shopping

4 Sep 2017

Liebmann in action.

Women's Month

#WomensMonth: Become the next global female ad-tech pioneer

Leigh Andrews 14 Aug 2017

#DigitalMarketing: The shift to performance

Focus on Digital Marketing

#DigitalMarketing: The shift to performance

Issued by Sprout Performance Media Partners 24 Jul 2017

Millennials are reshaping the face of global travel

Tourism & Travel

Millennials are reshaping the face of global travel

26 Apr 2017

#BizTrends2017: Connecting Africa in 2017

Trends

#BizTrends2017: Connecting Africa in 2017

Dawn Rowlands 30 Jan 2017

Social Media

The role of social in the marketer's mix

Lisa Steingold 24 Jan 2017