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Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Helm wins CX Solutions Provider of the Year - Middle East and Africa

CRM, CX, UX

Helm wins CX Solutions Provider of the Year - Middle East and Africa

Issued by Helm 10 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Source: Supplied

Travel

Travelstart unveils 'book now, pay later' option

28 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Levi Strauss & Co celebrates 30 years in SA

Fashion & Homeware

Levi Strauss & Co celebrates 30 years in SA

21 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

Source: © 123rf From November all incoming service conversations for businesses using WhatsApp Business are free

Digital

Free WhatsApp Business incoming service conversations

7 Nov 2024

Customer loyalty/rewards programmes: Why CX and personalisation are the key to winning

CRM

Customer loyalty/rewards programmes: Why CX and personalisation are the key to winning

Michael Levinsohn 28 Oct 2024

Using data to revolutionise customer experiences

Technology

Using data to revolutionise customer experiences

21 Oct 2024

How to simplify customer interactions for happier, more loyal customers

CRM

How to simplify customer interactions for happier, more loyal customers

Kelvin Brown 11 Oct 2024

How innovative payment solutions are shaping South Africa’s retail sector

Banking & Finance

How innovative payment solutions are shaping South Africa’s retail sector

Shaun Holley & Rory Bosman 30 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

The hidden power of eventing in boosting direct business sales

Sales

The hidden power of eventing in boosting direct business sales

Terena Chetty 18 Sep 2024

VML’s Future Shopper Report 2024: a global snapshot of the modern shopper

Trends

VML’s Future Shopper Report 2024: a global snapshot of the modern shopper

18 Sep 2024

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Marketing

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Issued by MakeReign 17 Sep 2024

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Digital

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Issued by TDMC 16 Sep 2024

YOUKNOW Technologies partners with Amplitude to enhance digital product experiences in South Africa

Digital

YOUKNOW Technologies partners with Amplitude to enhance digital product experiences in South Africa

Issued by YOUKNOW Technologies 16 Sep 2024

Are SA’s malls fit for the communities they serve?

Commercial Property

Are SA’s malls fit for the communities they serve?

Kagiso Mahlangu & Nomaswazi Nkabinde 5 Sep 2024

Marketing

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

#WomensMonth: Melinda Isaacs, seasoned development executive at Liberty Two Degrees

Retail & Hospitality Property

#WomensMonth: Melinda Isaacs, seasoned development executive at Liberty Two Degrees

Evan-Lee Courie 26 Aug 2024

How e-commerce brands can win in the age of customer expectation

CRM

How e-commerce brands can win in the age of customer expectation

Khosi Ncube 22 Aug 2024

CRM, CX, UX

Wavemaker launches brand diagnostic tool

Issued by Wavemaker 22 Aug 2024

LG Electronics to launch e-commerce store in SA

E-commerce

LG Electronics to launch e-commerce store in SA

21 Aug 2024

#CEMAfrica2024: A triumph in CX innovation

E-commerce

#CEMAfrica2024: A triumph in CX innovation

14 Aug 2024

Breathe life into customer journey mapping and optimise the moments that matter

CRM

Breathe life into customer journey mapping and optimise the moments that matter

Martie De Beer 12 Aug 2024

6 strategies TDMC considers to build customer loyalty

CRM, CX, UX

6 strategies TDMC considers to build customer loyalty

Issued by TDMC 30 Jul 2024

Source: © 123rf Part 1 of the South African Customer Experience Report discusses the giant disconnect between businesses and consumers

CRM, CX, UX

Part 1: South African Customer Experience Report - The giant disconnect

30 Jul 2024

AI can drive the future of customer service

Technology

AI can drive the future of customer service

Warren Hawkins 25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Source: Supplied. Mike Bryer, chief executive officer at Zapper (formerly head of digital platforms at Standard Bank group.)

Financial Services

Why QR codes are leading the charge

Mike Bryer 26 Jun 2024

Tunnel vision of funnel vision?

Employer Branding

Tunnel vision of funnel vision?

Issued by icandi CQ 7 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: Supplied. Vincent Valéran, the head of insurance at Cim Finance.

Financial Services

Cim Finance enhances insurance system using Root platform

5 Jun 2024

How Air France is leveraging generative AI for next-gen customer service

Tourism

How Air France is leveraging generative AI for next-gen customer service

4 Jun 2024

Marketing

The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

Issued by Kantar 15 May 2024

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Research

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Issued by SAMRA 14 May 2024

8 key Meltwater take outs and how they should shape digital strategy

Digital

8 key Meltwater take outs and how they should shape digital strategy

Issued by TDMC 9 May 2024

How to make the most of a .click domain name

Technology

How to make the most of a .click domain name

Issued by Domains.co.za 7 May 2024

Source: © 123rf TransUnion’s 2024 State of Omnichannel Fraud Report has found that in 2023 4.1% of all transactions In SA were flagged as suspected digital fraud

Economy

4.1% of all transactions in SA suspected digital fraud

7 May 2024

Selecting the right POS solution makes all the difference

Technology

Selecting the right POS solution makes all the difference

Peter Ludi 23 Apr 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

Source: Supplied.

Finance

MortgageMarket expands into Namibia, pioneering online home-loan marketplace

17 Apr 2024