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Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

#BestofBiz 2024: Lifestyle

Lifestyle

#BestofBiz 2024: Lifestyle

17 Dec 2024

The winners of the 2024 South African Small Business Awards announced

Awards

The winners of the 2024 South African Small Business Awards announced

Issued by NSBC.Africa 19 Nov 2024

2024 South African Small Business Award winners announced

Awards

2024 South African Small Business Award winners announced

15 Nov 2024

Top 20 winners announced: 2024 South African Small Business Awards

SMEs

Top 20 winners announced: 2024 South African Small Business Awards

Issued by NSBC.Africa 6 Nov 2024

Kaytranada to headline Milk + Cookies Festival South Africa

Events

Kaytranada to headline Milk + Cookies Festival South Africa

1 Nov 2024

Beyond cookies: How conversions API and server-side GTM are shaping data collection

Digital

Beyond cookies: How conversions API and server-side GTM are shaping data collection

Zintle Nkomo, Issued by Dentsu 25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Spook up your Halloween with decadent Lindt treats!

FMCG

Spook up your Halloween with decadent Lindt treats!

Issued by Ninety9cents 17 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

The impact of Google’s cookie u-turn

Advertising

The impact of Google’s cookie u-turn

Issued by Advertising Media Forum 26 Aug 2024

#WomensMonth: Andriette de la Harpe, the creative visionary behind Mondvol Bakery

FMCG

#WomensMonth: Andriette de la Harpe, the creative visionary behind Mondvol Bakery

Evan-Lee Courie 15 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Source: © In Katrina's Kitchen Zee Mthimkhulu, biddable lead at Mark1, the official naming rights sponsor to the 2024 Bookmark Awards, examines what the Google delay to phase out third-party cookies means

IAB Bookmarks Awards

#Bookmarks2024: Endgame — A cookieless future delayed, implications for the digital advertising industry

8 Aug 2024

Source: © 123rf Patrick Carmody, CEO of Conversation Lab, looks at how the shift to AI-powered answer engines are and will challenge Google

Artificial Intelligence

The shift to AI answer engines. A challenge for Google?

Patrick Carmody 6 Aug 2024

Google announced the Privacy Sandbox plans at I/O earlier this year.

Internet

Rumours of Google killing cookies have, once again, been exaggerated

Lindsey Schutters 26 Jul 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Invibes leads the way in cookieless targeting alternatives

Advertising

Invibes leads the way in cookieless targeting alternatives

Issued by Invibes Advertising 4 Jun 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

Advertising

Pressure Cooker Studios' dedicated commercial team will elevate your brand

Issued by Pressure Cooker Studios 27 May 2024

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Digital

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Issued by Rogerwilco 14 May 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Data & Analytics

Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Marketing

Embracing diversity: How brands can authentically support the LGBTQI+ community

Juandre Appelgryn 27 Feb 2024

Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA

Marketing

The end of third-party cookies: How marketers can adapt and thrive

Daniele Joubert 20 Feb 2024

Digital

Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Social Media

#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life

Dean Kriel, Issued by RAPT Creative Agency 17 Jan 2024

10 e-commerce trends to look out for in 2024

E-commerce

10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

Image source: Wavebreak Media Ltd –

CSI & Philanthropy

8 small ways to help others this festive season

12 Dec 2023

How dietitians handle the holiday season

Nutrition

How dietitians handle the holiday season

Issued by Association for Dietetics in South Africa 8 Dec 2023

Shoprite names top suppliers for 2023

Supply Chain

Shoprite names top suppliers for 2023

30 Nov 2023

Shoprite and Checkers support small suppliers this Black Friday

Retailers

Shoprite and Checkers support small suppliers this Black Friday

22 Nov 2023

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

Marketing

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Making the most of marketing insights with machine learning

Digital

Making the most of marketing insights with machine learning

Issued by Sprout Performance Partners 1 Nov 2023

Maximise campaign impact with Invibes' DCO

Advertising

Maximise campaign impact with Invibes' DCO

Issued by Invibes Advertising 18 Oct 2023

M-commerce is changing how retailers engage with its customers

E-commerce

M-commerce is changing how retailers engage with its customers

Evan-Lee Courie 23 Oct 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX

Digital

Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Dentsu unveils the media trends set to shape 2024

Media

Dentsu unveils the media trends set to shape 2024

Issued by Dentsu 6 Oct 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released

Digital

IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Advertising

Google Chrome just rolled out a new way to track you and serve ads. Here's what you need to know

Erica Mealy 11 Sep 2023

Tomy Takkies #WomenKind campaign supports women-owned businesses

Women's Month

Tomy Takkies #WomenKind campaign supports women-owned businesses

Issued by Bata 8 Sep 2023

Thembokuhle Danca, Associate, Spoor & Fisher

IP Law

Trade mark dispute: SCA ruling gets to the crax of the matter

Thembokuhle Danca 31 Aug 2023