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Brand strategy | Bizcommunity

News

(Image supplied)
Marketing & Media
All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
Marketing & Media
Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Building meaningful brands for modern Africa
Marketing & Media
Building meaningful brands for modern Africa

Issued by Epic Lion 1 Jul 2024

#NowServingSelfCare: Behind Nestlé’s Hot Chocolate award-winning campaign platform
Marketing & Media
#NowServingSelfCare: Behind Nestlé’s Hot Chocolate award-winning campaign platform

Issued by Nestle 24 Jun 2024

Warren Bowers appointed GM of Authentic Brands: Africa region
Retail
Warren Bowers appointed GM of Authentic Brands: Africa region

21 Jun 2024

Hudson Sandler Invicomm launches in South Africa
Marketing & Media
Hudson Sandler Invicomm launches in South Africa

Issued by Hudson Sandler Invicomm 20 Jun 2024

Why decent healthcare for all is paramount for a prosperous society
Healthcare
Why decent healthcare for all is paramount for a prosperous society

Mandla Shezi, Issued by Ambani Reputation Management 10 May 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024
Marketing & Media
Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Issued by KLA 7 May 2024

Terena Chetty, Head of Strategy at 1Africa Consulting
HR & Management
How climate change has become an OHS issue

Terena Chetty 23 Apr 2024

Source: © 123rf Jochen Bis?hoff, head of global business solutions, Africa, TikTok asks what drives brands
Marketing & Media
3 key recommendations for brand engagement for marketers

Jochen Bisсhoff 8 Apr 2024

South Africa’s premier influencer think-tank and festival returns
Marketing & Media
South Africa’s premier influencer think-tank and festival returns

Issued by OnPoint PR 27 Mar 2024

Leadership change: Nissan Africa welcomes new senior regional leader
Automotive
Leadership change: Nissan Africa welcomes new senior regional leader

22 Mar 2024

SA's traditional trade revolution: 4 must-know strategies for success
Marketing & Media
SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Bravado transforms into a brand experience agency
Marketing & Media
Bravado transforms into a brand experience agency

Issued by Brave Group 7 Mar 2024

Carling Black Label set to prove "World's Most Awarded Beer" claim!
Retail
Carling Black Label set to prove "World's Most Awarded Beer" claim!

Issued by MSports Marketing 28 Feb 2024

Andy Rice, a true legend in our industry, passes away
Marketing & Media
Andy Rice, a true legend in our industry, passes away

Danette Breitenbach 7 Feb 2024

Duma Collective’s Sibu Mabena joins Dubai Lynx’s Entertainment Jury
Marketing & Media
Duma Collective’s Sibu Mabena joins Dubai Lynx’s Entertainment Jury

Issued by Duma Collective 26 Jan 2024

Sergio Lopez-Ferrero leads the cutting edge jury. Source: Supplied.
Marketing & Media
Publicis Groupe's Sergio Lopez-Ferrero to lead NYF's Cutting Edge Jury

26 Jan 2024

Source: © 123rf Apple clinches the top spot as the world’s most valuable brand in Brand Finance's Global 500
Marketing & Media
Apple the world's most valuable brand says Brand Finance, but no African brands in rankings

17 Jan 2024

The Amazon brand lifecycle: Strategies for profitable growth
Marketing & Media
The Amazon brand lifecycle: Strategies for profitable growth

Issued by RT7 Digital 18 Dec 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
Marketing & Media
#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Data driven creative - when marketing is indistinguishable from magic
Marketing & Media
Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Gratitude journal for kids aims to "grow better humans" in SA
Lifestyle
Gratitude journal for kids aims to "grow better humans" in SA

26 Oct 2023

Deshnie Govender, head of marketing sub-Saharan Africa, TikTokinterviewed by Marlon Mosadi, for BirdWatching at the Loeries (Image: Terry Levin)
Marketing & Media
Birdwatching at the Loeries: E5

10 Oct 2023

Image supplied. Wunderman Thompson has launched Reveal, a complete AI creative testing solution to help brands evaluate their advertising and brand assets
Marketing & Media
Wunderman Thompson launches AI creative testing solution

3 Oct 2023

Wunderman Thompson SA triumphs at the 2023 New Generation Awards
Marketing & Media
Wunderman Thompson SA triumphs at the 2023 New Generation Awards

Issued by Wunderman Thompson 29 Sep 2023

Sullivan joins Verve to roll out their 'Holy Sh*t' insights proposition in New York
Marketing & Media
Sullivan joins Verve to roll out their 'Holy Sh*t' insights proposition in New York

Issued by VERVE 28 Sep 2023

Andisa Ntsubane is Vodacom's CMO. Source: Supplied.
Marketing & Media
#NedbankIMC2023: How Vodacom navigates the CMO-CEO relationship

Karabo Ledwaba 18 Sep 2023

Celeste Sirin
HR & Management
Tips to preparing your employer brand for 2024

Celeste Sirin 8 Sep 2023

Can Land Rover thrive without the Land Rover brand?
Automotive
Can Land Rover thrive without the Land Rover brand?

Lance Branquinho 25 Aug 2023

New Basa directors appointed at 2023 AGM
Marketing & Media
New Basa directors appointed at 2023 AGM

Issued by Business and Arts South Africa 22 Aug 2023

Racks of Airism clothing at Uniqlo 5th Avenue in New York City, USA, 31 July 2023. Reuters/Kate Masters
Retail
Clothiers bet on 'cooling' fabrics as global temps rise

Katherine Masters 2 Aug 2023

Threads unravels: What this means for brand strategy
Marketing & Media
Threads unravels: What this means for brand strategy

Bryan Turner, Issued by Clockwork 31 Jul 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner
Marketing & Media
Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

Source: Supplied.
Healthcare
Thompson becomes ThreeTenSeven, specialising in health transformation

28 Jul 2023

Superunion SA joins Design Bridge and Partners, redefining design for businesses, brands and people
Marketing & Media
Superunion SA joins Design Bridge and Partners, redefining design for businesses, brands and people

Issued by Ogilvy South Africa 7 Jul 2023

Boomtown revamps National Space Agency's visual brand identity
Marketing & Media
Boomtown revamps National Space Agency's visual brand identity

Issued by Boomtown 5 Jul 2023

5 lessons learned from the most innovative brands worldwide
Marketing & Media
5 lessons learned from the most innovative brands worldwide

Nidhi Rustagi & Nicki Morley, Issued by Kantar 24 May 2023

FCB Africa welcomes back Bonitas Medical Fund as a valued client
Marketing & Media
FCB Africa welcomes back Bonitas Medical Fund as a valued client

Issued by FCB Africa 18 May 2023

Image supplied. Cesar Vacchiano, President and CEO of Scopen International talks about the marketing economy in Latin America
Marketing & Media
Latin America's marketing economy: huge opportunities despite challenges

19 Apr 2023

Image supplied. Always Eat’alian is an authentic piece of work that flows from the love affair between The Odd Number and Tiger Brands' brand, Fatti's & Moni's
Marketing & Media
Tiger Brands' Fatti's & Moni's and The Odd Number: A marriage of passion

Danette Breitenbach 11 Apr 2023

Good Hope FM, Cape Town's original, launches latest campaign for the community
Marketing & Media
Good Hope FM, Cape Town's original, launches latest campaign for the community

Issued by Joe Public 5 Apr 2023

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Marketing & Media
Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Modern marketing dilemmas: How should your brand react when prices are going up?
Marketing & Media
Modern marketing dilemmas: How should your brand react when prices are going up?

Mary Kyriakidi, Issued by Kantar 28 Feb 2023

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