Audience measurement | Bizcommunity

Audience measurement | Bizcommunity

News

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

Media

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

18 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programmes after an independent review showed the weighting efficiency of the last TV Establishment Survey (ES) was too low

Media

BRC confirms ES update following independent review

22 Aug 2024

Jacaranda FM comes out tops for online radio audience

Radio & Audio

Jacaranda FM comes out tops for online radio audience

Issued by IAB South Africa 29 Jul 2024

Community radio: The essence of a community heartbeat

Radio & Audio

Community radio: The essence of a community heartbeat

Mpho Mothapo, Issued by Motherland OMNi 25 Jul 2024

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

Technology

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

27 Jun 2024

Source: © Pixabay The BRC will release the Q4 2023 Rams dataset spanning January 2022 to December 2023 in the coming weeks

Radio & Audio

The Q4 2023 Rams dataset set for release

30 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

Provantage and T+W launch Ant Lion - A full service digital content agency

Digital

Provantage and T+W launch Ant Lion - A full service digital content agency

Issued by Provantage 10 Apr 2024

Source: © Breakingpic Radio is in a good place as the latest Radio Audience Measurement (Rams) data shows says the BRC of SA

Radio & Audio

Radio thriving in South Africa, says latest Rams data

4 Apr 2024

Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors

OOH

Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board of directors

Issued by Tractor Outdoor 27 Feb 2024

OOH

Tractor Outdoor welcomes 2 new board members

22 Feb 2024

Source: Matthew Guay The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites

Digital

IAB South Africa’s Measurement Dashboard shows that audience numbers have surged across news sites

15 Feb 2024

Source: © pixander The 2023 TV Establishment Survey (ES) reveals significant shifts in South Africa's TV viewing landscape

TV

2023 TV Establishment Survey finds shifts in SA's TV landscape

30 Jan 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Trends

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Issued by Kantar 20 Nov 2023

Source: © Faceboook RWC The final match of the RWC 2023 attracted a staggering 10.9 million unique home-based live viewers across four linear TV channels

TV

#RWC2023 final attracts 10.9 million unique live viewers

13 Nov 2023

IRT Media retains media rights to MyCiTi network for 11th year

OOH

IRT Media retains media rights to MyCiTi network for 11th year

Issued by Provantage 2 Nov 2023

Source: © 123rf The Rams (Radio Audience Measurement) Amplify Reach & Frequency data has been released to the media and advertising industry

Research

Rams Amplify Reach & Frequency data released to industry

8 Sep 2023

Showing value in a goldfish economy

OOH

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

OOH

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Issued by Vicinity Media 30 Jun 2023

Youth Month

SA youth continues to embrace the 'wireless' despite changing trends

19 Jun 2023

Why LSM is giving way to SEM - How we live vs. what we have

OOH

Why LSM is giving way to SEM - How we live vs. what we have

Issued by Provantage 19 Apr 2023

Ruchelle Mouton is the new head of group marketing and services at Tractor Outdoor. Source: Supplied.

OOH

#Newsmaker: Ruchelle Mouton talks new head of group marketing & services role at Tractor Outdoor

Karabo Ledwaba 19 Apr 2023

Tractor welcomes new head of group marketing and services to the team

OOH

Tractor welcomes new head of group marketing and services to the team

Issued by Tractor Outdoor 6 Apr 2023

Spark Media in the 'Big Apple' for Retail's Big Show

Retail

Spark Media in the 'Big Apple' for Retail's Big Show

Issued by Spark Media 8 Mar 2023

Street Network launches audience measurement for Street Furniture formats

OOH

Street Network launches audience measurement for Street Furniture formats

Issued by Twiga Communications 27 Jan 2023

Source: © August de Richelieu Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens

Research

Nielsen One Ads launches in US

5 Jan 2023

Ben Harris, Tractor Outdoor MD. Source: Supplied.

Advertising

#BizTrends2023: Out of home media will shine, says Tractor Outdoor MD

Ben Harris 9 Jan 2023

Hollard Changemaker - Creativity and a little good makes a big change

OOH

Hollard Changemaker - Creativity and a little good makes a big change

Issued by Twiga Communications 24 Nov 2022

Image supplied: The new Remax DOOH campaign at the V&A Waterfront

OOH

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront

22 Nov 2022

Advertising

How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

Peter Langschmidt. Source: Supplied.

Publishing

The PRC launches digital currency based on Google analytics

4 Nov 2022

Source © scyther5 BRC has commissioned a new Television-only ES

TV

TV-only Establishment Survey commissioned

23 Jun 2022

WOO has launched its new Global Guidelines for Audience Measurement

OOH

WOO launches Global Guidelines for OOH Audience Measurement

13 Jun 2022

PMG in Africa: Evolving OOH in a time of growth

OOH

PMG in Africa: Evolving OOH in a time of growth

Jacques du Preez, Issued by Provantage 20 Apr 2022

Source: © scanrail

Media

Nielsen enters agreement to be purchased for $15bn

30 Mar 2022

OOH

WOO to reveal new audience measurement guidelines

23 Mar 2022

Source: © Provantege Financial services giant Old Mutual's massive building wrap on a strategic OOH site in the heart of the capital city of Accra, Ghana

OOH

Unlocking the potential of Out of Home in Africa

Danette Breitenbach 9 Feb 2022

2022 media outlook: a re-modelling of the commercial internet, a rebalancing of spend

Media

2022 media outlook: a re-modelling of the commercial internet, a rebalancing of spend

Issued by Kantar 23 Nov 2021

Pamro Africa's annual event a success

Media

Pamro Africa's annual event a success

10 Nov 2021

Out of Home is on the way to recovery, but more work is needed

OOH

Out of Home is on the way to recovery, but more work is needed

2 Nov 2021