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Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Marketing & Media

Finding that integration Unicorn: Is it media agencies?

1 hour

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Marketing & Media

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

Roanna Williams attended Kantar's talk on whether the industry has lost its funny bone. Source: Roanna Williams.

Marketing & Media

#Cannes2024: Creative Circle at Cannes - Roanna Williams on bringing back the funny

Roanna Williams 21 Jun 2024

Marketing & Media

VML South Africa and Vodacom to part ways as contract completion nears

10 Jun 2024

Source: © 123rf Claire Watt, senior account director, The Friday Street Club explains that strategic communication is a powerful way to achieve a climate safe future

Marketing & Media

South Africa’s creative industry: A ‘change agent’ for a climate safe future?

Claire Watt 6 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Feed me Seymour!

Marketing & Media

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Santam Women of the Future Awards celebrate a decade of inspiration, innovation and empowerment

Entrepreneurship

Santam Women of the Future Awards celebrate a decade of inspiration, innovation and empowerment

Issued by Media24 Lifestyle 4 Apr 2024

The power and potential of franchise expos

Retail

The power and potential of franchise expos

19 Mar 2024

The Limpopo Mirror is published in Louis Trichardt, a town in the north of South Africa’s Limpopo province. Photo: Anton van Zyl

Marketing & Media

Google and Facebook are killing local news

Nathan Geffen and Anton van Zyl 8 Mar 2024

Spark Media ‘leaps into local’ with new digital ad offering

Marketing & Media

Spark Media ‘leaps into local’ with new digital ad offering

Issued by Spark Media 29 Feb 2024

TDMC named Google Premier Partner for 3rd consecutive year

Marketing & Media

TDMC named Google Premier Partner for 3rd consecutive year

Issued by TDMC 29 Feb 2024

Partnering with an Amazon registered partner

Marketing & Media

Partnering with an Amazon registered partner

Issued by RT7 Digital 26 Feb 2024

Marketing & Media

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

The challenges of hyper focusing on digital metrics in South African advertising

Marketing & Media

The challenges of hyper focusing on digital metrics in South African advertising

Issued by Advertising Media Forum 15 Feb 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing & Media

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry

Marketing & Media

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

Source: © Chris Schippers From 5 to 9 November 2023, the bustling city of London will play host to the AdForum Worldwide Summit

Marketing & Media

AdForum's true value: Learning from visionaries, bringing home gold

30 Oct 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Marketing & Media

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Issued by Association for Communication and Advertising 16 Oct 2023

Polarised consumers do respond to advertising

Marketing & Media

Polarised consumers do respond to advertising

Issued by Ask Afrika 16 Oct 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time

Marketing & Media

It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Image: Terry Levin. Zoe Scaman looks at where the internet is going through the lens of User Generated Content at the recent Nedbank IMC.

Marketing & Media

#NedbankIMC2023: From creator economy to cosy web to a new spirit of reciprocity and generosity

Terry Levin 18 Sep 2023

Image supplied. Irene Gregory, CEO at the IMM. This year’s IMM South Africa conference will be held under the theme Global Thoughts, Local Leaders

Marketing & Media

IMM SA 2023 conference focuses on new technologies

30 Aug 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing & Media

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source: © 123rf Shop! South Africa has announced the judging panel for its inaugural Outstanding Shopper Marketing Awards (OSMA)

Retail

Judging panel for Shop! SA Shopper Marketing Awards announced

20 Jul 2023

Applications open for third intake of the ACA Women in Leadership Programme

Marketing & Media

Applications open for third intake of the ACA Women in Leadership Programme

Issued by Association for Communication and Advertising 19 Jul 2023

Out of the mouths of interns

Marketing & Media

Out of the mouths of interns

Issued by Boomtown 19 Jul 2023

Image Supplied. The front cover of the first Africa PR & Communicaitons Report

Marketing & Media

PR and communications industry: A pivotal role in restoring the continent's reputation

3 Jul 2023

Source: © Galina Peshkova A new Forrester report has found that ereative problem-solving roles will thrive, but process-oriented roles will shrink due to the influence of automation, machine learning, and generative AI

Marketing & Media

3 key findings as creative agencies set to lose jobs to automation

28 Jun 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing & Media

Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

The Bar (left to right) co-founders Yash Deb, Animesh Deb, Marls Truter, and Shounak Guhathakurta

Marketing & Media

Africa's newest creative agency: Raising the Bar

Danette Breitenbach 26 Jun 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing & Media

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Dermot Latimer is the CEO at Point Group. Source: Supplied.

Marketing & Media

#Newsmaker: Dermot Latimer, Point Group's new CEO

Karabo Ledwaba 19 May 2023

#OrchidsandOnions: Canine Cuisine 'barks' at competitor in new ad

Marketing & Media

#OrchidsandOnions: Canine Cuisine 'barks' at competitor in new ad

Brendan Seery 8 May 2023

Marketing & Media

How brands can achieve saliency through empathy

Tyrann Burger 4 May 2023

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

Marketing & Media

Wunderman Thompson strengthens B2B offering with launch of inspired B2B

Issued by Wunderman Thompson 21 Apr 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing & Media

Spanish advertisers double their investment in digital

12 Apr 2023

5 types of businesses that will excel with a .click domain name

ICT

5 types of businesses that will excel with a .click domain name

Issued by Domains.co.za 11 Apr 2023

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Marketing & Media

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Issued by TDMC 31 Mar 2023

#NewGenTrends in Marketing Conference 2023

Marketing & Media

#NewGenTrends in Marketing Conference 2023

Issued by Lavello Marketing Solutions 27 Mar 2023

Marketing & Media

The Gerety Awards announce a new deadline

9 Mar 2023

The ACA and CPA submit joint feedback on Copyright and Performers' Amendment Bills

Marketing & Media

The ACA and CPA submit joint feedback on Copyright and Performers' Amendment Bills

Issued by Association for Communication and Advertising 24 Feb 2023

Marketing & Media

Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Big tech is firing employees by the thousands. Why? And how worried should we be?

ICT

Big tech is firing employees by the thousands. Why? And how worried should we be?

Nathalie Collins, Jeff Volkheimer, Paul Haskell-Dowland 15 Feb 2023

Joyconomy: Elevated expressionism to arm people with hope, joy and happiness for an uncertain year

Marketing & Media

Joyconomy: Elevated expressionism to arm people with hope, joy and happiness for an uncertain year

Issued by Wunderman Thompson 19 Jan 2023

#BizTrends2023: More heart - a micro trend that will make a mega difference

Marketing & Media

#BizTrends2023: More heart - a micro trend that will make a mega difference

Gillian Rightford 9 Jan 2023

Source ©The Band of Sisters The Band of Susters are six female leaders who met while working at PepsiCo

Marketing & Media

Calling Men In series explores gender bias in the creative industry

23 Dec 2022