WPP Open X | Bizcommunity

News

Artificial Intelligence

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Source: © 123rf WPP has brought T&Pm fully within its global network, placing AI at the heart of the agency’s agile marketing solutions

Artificial Intelligence

WPP acquires minority shareholdings in T&Pm, places AI at heart of agency

14 Nov 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

Advertising

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Image supplied. WPP's next phase in its partnership with NVIDIA is to create generative 3D landscapes and worlds

Artificial Intelligence

WPP pushes creativity boundaries through AI, creates generative 3D worlds

30 Jul 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

Marketing & Media

WPP on track to return to growth in the balance of the year despite Q1 losses

25 Apr 2024

Branding

Every Coca-Cola is welcome promotes unauthorised street paintings of the brand's iconic logo

12 Apr 2024

Image supplied. Formula-E's latest all-electric GEN-3 model generated in WPP Open using Google's Gemini 1.5 Pro

Digital

WPP and Google Cloud collaboration a step-change in marketing efficiency and effectiveness

9 Apr 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024

Source: AdWeek Mark Read, CEO of WPP

Marketing

WPP CEO Mark Read: AI is an opportunity, not a threat in the industry

31 Jan 2024

Schweppes: Turning a social audio experience into a social revolution

Promotions & Activations

Schweppes: Turning a social audio experience into a social revolution

3 Jan 2024