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Marketing

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Mars CEO Grant Reid to retire, Poul Weihrauch named successor

FMCG

Mars CEO Grant Reid to retire, Poul Weihrauch named successor

23 Jun 2022

Judges Zena Srivatsa Arnold, Suresh Balaji and Ann Mukherjee

Marketing

Final Warc Awards for Effectiveness shortlists released

8 Jun 2022

Source: Reuters/Dado Ruvic

FMCG

CPG giants Nestlé, Mars and Mondelez scale back business in Russia

11 Mar 2022

Mars reopens South African HQ with new 'pet office'

FMCG

Mars reopens South African HQ with new 'pet office'

17 Feb 2022

Source: © PepsiCo. Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar are coming together to perform at this year’s Pepsi Super Bowl LVI Halftime Show

Advertising

The mobile device: The Super Bowl's biggest opportunity

Danette Breitenbach 11 Feb 2022

Media

Warc 2021 Rankings revealed

30 Nov 2021

Evolving the sponsor/rights holder dynamic

Sponsorship

Evolving the sponsor/rights holder dynamic

Monique Vrey, Issued by Levergy 13 Oct 2021

White Square Advertising Festival: All the winners!

Advertising

White Square Advertising Festival: All the winners!

15 Jun 2021

#Loeries2020: Day four winners

Loeries Creative Week

#Loeries2020: Day four winners

Jessica Tennant 19 Nov 2020

#Loeries2020: Day two winners

Loeries Creative Week

#Loeries2020: Day two winners

Jessica Tennant 17 Nov 2020

The Immortal Awards announces its first-ever MEA shortlist

Advertising

The Immortal Awards announces its first-ever MEA shortlist

27 Oct 2020

How KFC's #1 Fan Charmed Millions.

Advertising

Warc Awards announces 2020 Effective Social Strategy winners

17 Jun 2020

Lex Bradshaw-Zanger, L'Oréal.

Advertising

Warc Awards 2020 announces Effective Social Strategy shortlist

29 Apr 2020

Finalists announced for global ADC 99th Annual Awards

The One Club for Creativity

Finalists announced for global ADC 99th Annual Awards

21 Apr 2020

Watch: Snickers’ ad wins 2020 Super Clio award

Trends

Watch: Snickers’ ad wins 2020 Super Clio award

4 Feb 2020

Image source: .

Advertising

SA's VMLY&R wins Silver at 2019 Epica Awards

22 Nov 2019

Image credit: Epica Awards.

Advertising

#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!

13 Nov 2019

The Mobile, Innovation and Impact (Creative Effectiveness) Cannes Lions 2019 Grand Prix winners...

Cannes Lions

#CannesLions2019: Mobile, Innovation & Impact Lions winners!

20 Jun 2019

Advertising

Warc Awards shortlist is unveiled

2 May 2019

'Palau Pledge' by Host/Havas Sydney, is the most creatively celebrated campaign of 2018. Image supplied.

Advertising

Warc announces top 100 creative companies

25 Feb 2019

Screengrab from [[https://www.youtube.com/watch?v=jQhfOgu3KCg&feature=youtu.be Youtube video].

The One Club for Creativity

South African entry wins best foreign film at The One Club's One Screen Film Festival

14 Feb 2019

Mars makes progress on $1bn 'Sustainable in a Generation' plan

ESG

Mars makes progress on $1bn 'Sustainable in a Generation' plan

4 Oct 2018

Photo by Al Nicoll / 2018 Loerie Awards /

Loeries Creative Week

#Loeries2018: ALL THE WINNERS!

18 Aug 2018

#Loeries2018: All the live communications finalists!

Loeries Creative Week

#Loeries2018: All the live communications finalists!

15 Aug 2018

#Loeries2018: All the media innovation finalists!

Loeries Creative Week

#Loeries2018: All the media innovation finalists!

15 Aug 2018

#Loeries2018: All the film finalists!

Loeries Creative Week

#Loeries2018: All the film finalists!

15 Aug 2018

#Loeries2018: All the integrated campaign finalists!

Loeries Creative Week

#Loeries2018: All the integrated campaign finalists!

14 Aug 2018

#Loeries2018: All the communication design finalists!

Loeries Creative Week

#Loeries2018: All the communication design finalists!

14 Aug 2018

#NewBiz: WPP's GroupM network wins $1.4bn Mars global media business

Advertising

#NewBiz: WPP's GroupM network wins $1.4bn Mars global media business

10 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Research

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

Big winners on the final night of #CannesLions2018!

Cannes Lions

#CannesLions2018: Good, Film and Impact Lions winners!

22 Jun 2018

SA's Reach Lions-winning work...

Cannes Lions

#CannesLions2018: Reach Lions winners!

21 Jun 2018

#CannesLions2018: Radio Lions winners!

Cannes Lions

#CannesLions2018: Radio Lions winners!

19 Jun 2018

Cannes Outdoor Lions Grand Prix winner: The Daily Show Presents: The Donald J Trump Twitter Library.

Cannes Lions

#CannesLions2018: Outdoor Lions winners!

19 Jun 2018

Image supplied by Warc.

Advertising

Effective Social Strategy winners for Warc Awards 2018 announced

6 Jun 2018

Screengrabs of some of the night's big winners.

The One Club for Creativity

#OneShow2018: Final night's results!

12 May 2018

Jury chair, Elizabeth Windram, JetBlue Airways.

Advertising

Effective Social Strategy shortlist for Warc Awards announced

24 Apr 2018

Grid's work for Marble.

Advertising

D&AD Awards Pencil winners - Day 1

23 Apr 2018

Fria's Superfoods expands into mainstream health market

FMCG

Fria's Superfoods expands into mainstream health market

18 Apr 2018

Emma Wilkie, managing director of Gunn Report. Image supplied.

Research

South Africa ranked at #23 in 2018 Gunn Media 100 report

27 Mar 2018

Andrew Robertson, president and chief executive, BBDO Worldwide.

Advertising

Warc 100's top campaigns, agencies and brands for effectiveness

26 Feb 2018

Meet Graham campaign created by Clemenger BBDO Melbourne for Australia's Transport Accident Commission. Image supplied.

Advertising

Gunn 100 results announced

12 Feb 2018

Agriculture

Is this goodbye? Chocolate producing plants will go extinct by 2050

Njideka Agbo 9 Jan 2018

BBDO at Loeries 2017.

Loeries Creative Week

#LoeriesRankings2017 with... BBDO

Leigh Andrews 3 Nov 2017

Impact BBDO MEA, Regional Agency Group of the Year at Loeries 2017.

Loeries Creative Week

#Loeries2017: ALL THE WINNERS!

20 Aug 2017

Loeries Creative Week

#Loeries2017: All the Saturday night winners

19 Aug 2017

#Loeries2017: All the TV, film, video and radio communication finalists!

Loeries Creative Week

#Loeries2017: All the TV, film, video and radio communication finalists!

17 Aug 2017

#Loeries2017: All the Print, Outdoor and Out of home (OOH) finalists!

Loeries Creative Week

#Loeries2017: All the Print, Outdoor and Out of home (OOH) finalists!

17 Aug 2017

#Loeries2017: All the Digital & Interactive Communication finalists!

Loeries Creative Week

#Loeries2017: All the Digital & Interactive Communication finalists!

16 Aug 2017