Marketing & Media10 Tips for building a strong partnership with your agencyJohanna McDowell 27 Mar 2025
MarketingScopen research finds Chilean creative companies invest an average of R500,000 per year in New Business28 Jan 2025
MarketingWell-structured agency credentials continue to attract the attention of marketersJohanna McDowell, Issued by DMASA 31 Jul 2024
BrandingCreating a “magic middle”, not a “them and us” of brand vs performanceJohanna McDowell 29 Apr 2024
MarketingUnlocking agency methodologies: Why understanding operations is crucial for clientsJohanna McDowell 14 Feb 2024
Marketing#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methodsJohanna McDowell 22 Jan 2024
MarketingPost pitch relationships: Keep the glow when the real work hits hardJohanna McDowell 13 Nov 2023
MarketingExclusive: The jury's in: Reality wins in visual versus virtual pitchesJohanna McDowell 26 Jun 2023
Marketing#BizTrends2023: Global trends that will impact SA's creative industryJohanna McDowell 9 Jan 2023
MarketingIntegrators and relationships: what CMOs are looking for from agenciesCesar Vacchiano 29 Aug 2022
Direct MarketingWinner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader AwardsIssued by DMASA 27 Nov 2020
MarketingAgency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital31 Jul 2020
MarketingAgency Scope Insights: The road best travelled, how marketers choose service providersJohanna McDowell 18 Jun 2020
MarketingAgency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketersJohanna McDowell 11 Jun 2020
MarketingAgency Scope Insights: Reducing marketing complexity in a big tech, big data environmentJohanna McDowell 4 Jun 2020
ResearchAgency Scope Insights: Marketing spend per platform and who takes the lead - the latest viewJohanna McDowell 30 Apr 2020
ResearchAgency Scope Insights: Marketing and communication budget increases by 78%Johanna McDowell 5 Mar 2020
Advertising"Integrated agency" is on SA's marketing minds, finds Agency Scope 2019 study (so far)13 Aug 2019
MarketingScopen Agency Scope: "Not just an opinion, it's actually ground in reality"Leigh Andrews 7 Feb 2018