Mattel | Bizcommunity

Mattel | Bizcommunity

News

Barney makes a comeback in all-new Fisher-Price toy line

Design & Manufacturing

Barney makes a comeback in all-new Fisher-Price toy line

11 Feb 2025

Kidult trend accounts for 28% global toys sales

Sales

Kidult trend accounts for 28% global toys sales

7 Feb 2025

Hot Wheels Formula 1 collection reveals new product line

Design & Manufacturing

Hot Wheels Formula 1 collection reveals new product line

28 Jan 2025

Branding

You don’t create culture, but you are invited by Nolwazi Radebe, brand strategist at Silverbullet

Nolwazi Radebe, Issued by Sunshinegun 17 Jan 2025

The dolls are marketed to children. Source: Mattel.

Branding

Mattel scrambles after Wicked doll packaging links to explicit site

11 Nov 2024

Diwali inspired Barbie launches in SA

Design & Manufacturing

Diwali inspired Barbie launches in SA

30 Oct 2024

Kidult trend shows growth

Trends

Kidult trend shows growth

10 Sep 2024

HMD launching a Barbie phone that doesn't advance women's rights is very 2024.

Mobile & Apps

HMD launches retro Barbie flip phone, but forgets women empowerment

Lindsey Schutters 28 Aug 2024

Barbie launches blind Barbie fashionista doll

Design & Manufacturing

Barbie launches blind Barbie fashionista doll

23 Jul 2024

Mattel's global games portfolio to be 80% colourblind accessible by end of 2024

Design & Manufacturing

Mattel's global games portfolio to be 80% colourblind accessible by end of 2024

27 Jun 2024

Source: © 123rf PlayStation leads the way in Mzanzi in SA Top 20 Play Brandscape

Branding

Part 2: South Africa Speaks: BAV Top 20 Playtime Brands in 2024: PlayStation leads the way

Dono White 21 Jun 2024

Mattel is known for brands such as Barbie and Barney. Source: Mattel.

Cannes Lions

#Cannes2024: Mattel's Ynon Kreiz to be named Entertainment Person of the Year

10 Jun 2024

TLC Worldwide shortlisted for 6 awards in the International Loyalty Awards

Marketing

TLC Worldwide shortlisted for 6 awards in the International Loyalty Awards

Issued by TLC Worldwide Africa 3 Apr 2024

Barbie: A whimsical and empowering cinematic odyssey.

Film

Barbie: A whimsical and empowering cinematic odyssey.

Charles Siboto 23 Aug 2023

Source: Reuters.

Film & Cinematography

Algeria bans Barbie movie, media and official source say

15 Aug 2023

Branding

Dolls and dollars: why small businesses should be wary of cashing in on Barbiemania with their branding

Graeme Austin 4 Aug 2023

The movie has had a direct impact on Barbie sales. Source: Barbie The Movie

Sales

Barbie doll sales surge after movie launch

26 Jul 2023

Highly anticipated releases at the box office this July

Film

Highly anticipated releases at the box office this July

Daniel Dercksen 28 Jun 2023

Barbie encouraging girls to see themselves in STEM

Education

Barbie encouraging girls to see themselves in STEM

8 Mar 2023

Barbie reveals first doll with scoliosis

Design & Manufacturing

Barbie reveals first doll with scoliosis

9 Feb 2023

Mattel launches NFT marketplace

E-commerce

Mattel launches NFT marketplace

22 Nov 2022

Source © Vogue 20% all sales on the Barbies Career range will be donated to the foundation to further their mission and contribute to children’s education

ESG

Toys R Us partners with Mattel in support of Women4Women

22 Sep 2022

Barbie launches first dolls with vitiligo and behind-the-ear hearing aids

Design & Manufacturing

Barbie launches first dolls with vitiligo and behind-the-ear hearing aids

13 May 2022

Britain's Queen Elizabeth gets own Barbie doll for Platinum Jubilee

Design & Manufacturing

Britain's Queen Elizabeth gets own Barbie doll for Platinum Jubilee

Marie-Louise Gumuchian 25 Apr 2022

Barbie celebrates International Women's Day with global campaign

Marketing & Media

Barbie celebrates International Women's Day with global campaign

8 Mar 2022

Branding

Over 400 companies have withdrawn from Russia - but some remain

23 Mar 2022

Barbie collabs with SA's Gert-Johan Coetzee on fashion collection

Fashion & Homeware

Barbie collabs with SA's Gert-Johan Coetzee on fashion collection

12 Nov 2021

Women's Month

The evolving Afro-Feminine: how to win with African women to unlock brand growth #WhatAfricanWomenWant

Nicole Shapiro, Issued by Kantar 6 Aug 2021

Barbie debuts dolls in likeness of Covid-19 frontline workers

Design & Manufacturing

Barbie debuts dolls in likeness of Covid-19 frontline workers

5 Aug 2021

UM named Global Media Agency of the Year by Campaign magazine

Media

UM named Global Media Agency of the Year by Campaign magazine

1 Jul 2021

New Barbie collection made using recycled ocean-bound plastic

Design & Manufacturing

New Barbie collection made using recycled ocean-bound plastic

11 Jun 2021

Mattel reveals carbon-neutral Tesla made from recycled materials

Design & Manufacturing

Mattel reveals carbon-neutral Tesla made from recycled materials

20 Apr 2021

#BehindtheMask: Jess Weiner, cultural expert and CEO of Talk to Jess

Behind the Selfie

#BehindtheMask: Jess Weiner, cultural expert and CEO of Talk to Jess

Jessica Tennant 11 Nov 2020

The main reason businesses fail

Online Media

The main reason businesses fail

Issued by Broad Media 27 Oct 2020

Loeries Creative Week 2020

Loeries Creative Week

Loeries Creative Week 2020

Issued by Loeries 1 Oct 2020

Mattel supports Children's Hospital Trust with #ThankYouHeroes initiative

ESG

Mattel supports Children's Hospital Trust with #ThankYouHeroes initiative

5 Aug 2020

Streaming

Lego's YouTube channel hits 10.4 billion views, becomes most popular brand channel

23 Jul 2020

The L Word is back - and Generation Q is already up for top LGBTIA+ awards

Streaming

The L Word is back - and Generation Q is already up for top LGBTIA+ awards

Issued by Showmax 25 May 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Marketing

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Leigh Andrews, Issued by Kantar 12 Mar 2020

Image source: .

Research

What is shaping culture? When two become many

Brett Rogers 16 Mar 2020

Mattel launches building sets made from bio-based plastic

Design & Manufacturing

Mattel launches building sets made from bio-based plastic

3 Feb 2020

Mattel reveals line of gender-neutral dolls

Design & Manufacturing

Mattel reveals line of gender-neutral dolls

26 Sep 2019

Lira honoured as first African Barbie role model

Design & Manufacturing

Lira honoured as first African Barbie role model

7 Aug 2019

The real story of the Barbie doll: strong female leadership behind the scenes

Design & Manufacturing

The real story of the Barbie doll: strong female leadership behind the scenes

Bertrand Venard 12 Jul 2019

Barbie to receive tribute at CFDA Fashion Awards

Fashion & Homeware

Barbie to receive tribute at CFDA Fashion Awards

27 May 2019

Barbie at 60: instrument of female oppression or positive influence?

Retail Marketing

Barbie at 60: instrument of female oppression or positive influence?

Gemma Witcomb 11 Mar 2019

Polly Pocket returns to South African shelves

Design & Manufacturing

Polly Pocket returns to South African shelves

19 Feb 2019

Singles Day shows China's global retail power

E-commerce

Singles Day shows China's global retail power

Venkatesh Shankar 12 Nov 2018

Beyond pink and blue: the quiet rise of gender-neutral toys

Retail Marketing

Beyond pink and blue: the quiet rise of gender-neutral toys

Jason Bainbridge 5 Jul 2018