Mary Kyriakidi | Bizcommunity

Mary Kyriakidi | Bizcommunity

News

Diary of a CMO: What’s the secret recipe to combat private label?

Research

Diary of a CMO: What’s the secret recipe to combat private label?

Issued by Kantar 25 Mar 2025

Branding

Diary of a CMO: How can I protect my brand against copycats?

Mary Kyriakidi and Peter Aiken, Issued by Kantar 18 Feb 2025

Diary of a CMO: Is your category’s ceiling coming down on you?

Marketing

Diary of a CMO: Is your category’s ceiling coming down on you?

Mary Kyriakidi and Dr Nicki Morley, Issued by Kantar 28 Jan 2025

Marketing

How can you approach the CFO to argue for greater investment in your brand?

Mary Kyriakidi, Issued by Kantar 31 Jul 2024

Marketing

Diary of a CMO: What is The Blueprint for Brand Growth?

Mary Kyriakidi, Issued by Kantar 16 Jul 2024

Marketing

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Marketing

Modern marketing dilemmas: How should your brand react when prices are going up?

Mary Kyriakidi, Issued by Kantar 28 Feb 2023

Branding

Cementing mental shortcuts with your brand assets

Stina van Rooyen, Issued by Kantar 29 Sep 2021

Branding

Decidophobia* - Holding you back from making fast decisions for your brand?

Mary Kyriakidi, Issued by Kantar 26 Aug 2021