Digital Out-of-home | Bizcommunity

Digital Out-of-home | Bizcommunity

News

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Branding

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Fixing the bAIs performed well at the AME Awards. Source: YouTube.

Advertising

Middle East shines at AME Awards 2024 with leading AI campaign

20 Sep 2024

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Advertising

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Issued by Vicinity Media 28 Aug 2024

(Image supplied) Reveel and Virgin Active SA are launching a pioneering digital network in health & wellness clubs across South Africa

OOH

DOOH initiative to transform health & wellness landscape

5 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Radio & Audio

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

OOH

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

Issued by Provantage 5 Jun 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

Advertising

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

3 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

Primedia Outdoor strengthens commitment to excellence with the appointment of Thulani Dumakude

OOH

Primedia Outdoor strengthens commitment to excellence with the appointment of Thulani Dumakude

Issued by Primedia Out-of-Home 15 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Cape Town International Airport makes the top 3 in the world – and big brands are noticing

OOH

Cape Town International Airport makes the top 3 in the world – and big brands are noticing

Issued by Provantage 6 Mar 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

OOH

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

OOH

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Trends

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Issued by Kantar 25 Jan 2024

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

OOH

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Brands maximise DOOH domination as Springboks land at OR Tambo

OOH

Brands maximise DOOH domination as Springboks land at OR Tambo

Issued by Provantage 27 Nov 2023

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

OOH

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Issued by Provantage 21 Nov 2023

OOH

Kena Outdoor names DoohClick as its ad management network partner

20 Sep 2023

Revealed: the top-ranking media channels and brands in 2023

Research

Revealed: the top-ranking media channels and brands in 2023

Issued by Kantar 6 Sep 2023

Golf Ads introduces Golf Digital to engage affluent consumers

OOH

Golf Ads introduces Golf Digital to engage affluent consumers

Issued by Provantage 20 Jul 2023

The rise of the Visionet network: Large format digital screens take over SA airports

OOH

The rise of the Visionet network: Large format digital screens take over SA airports

Issued by Provantage 6 Jun 2023

Image supplied. Lego’s latest digital out-of-home (OOH) advertising is an innovative 3D digital billboard at the V&A Waterfront’s main Centre Court

OOH

Lego's DOOH billboard utilises the latest 3D technology

24 May 2023

Sandton City nominated for global award

Retail

Sandton City nominated for global award

Issued by EBM 17 May 2023

McDonald's South Africa delivering to the fans

OOH

McDonald's South Africa delivering to the fans

Issued by Primedia Out-of-Home 19 Apr 2023

Thilosh Moodally, BMW SA, talks strategy behind the launch of new X1 and 3 Series models

Dealers

Thilosh Moodally, BMW SA, talks strategy behind the launch of new X1 and 3 Series models

Imran Salie 31 Mar 2023

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

#StartupStory

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

Imran Salie 23 Feb 2023

Larger than life - Transit Ads invests in large format Digital Out of Home with Transit XL

OOH

Larger than life - Transit Ads invests in large format Digital Out of Home with Transit XL

Issued by Twiga Communications 1 Feb 2023

Local proptech developer secures $4.5m in funding

Proptech

Local proptech developer secures $4.5m in funding

19 Jan 2023

How to use digital signage to your advantage during peak shopping seasons

Digital

How to use digital signage to your advantage during peak shopping seasons

22 Dec 2022

Image supplied. Pernod Ricard launched Phakamisa iSpirit in 2021 re-routing its festive season investment traditionally spent on imports into the local South African economy instead

Marketing

#BehindtheCampaign: 'Phakamisa iSpirit' for Pernod Ricard

13 Dec 2022

Image supplied: The new Remax DOOH campaign at the V&A Waterfront

OOH

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront

22 Nov 2022

Primedia Outdoor extends advertisers reach with 3 new roadside LED billboards

OOH

Primedia Outdoor extends advertisers reach with 3 new roadside LED billboards

Issued by Primedia Out-of-Home 20 Oct 2022

Ben Harris. Picture Supplied.

OOH

State of OOH media with Tractor Outdoor's Ben Harris

22 Sep 2022

OOH

Hivestack partners with PHD Media for DOOH in South Africa

10 Aug 2022

Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers

OOH

Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers

Issued by Primedia Out-of-Home 12 Jul 2022

Optimised DOOH campaigns ensure real return for clients

OOH

Optimised DOOH campaigns ensure real return for clients

Issued by Tractor Outdoor 26 May 2022

Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project

OOH

Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project

Issued by Primedia Out-of-Home 9 May 2022