DOOH | Bizcommunity

DOOH | Bizcommunity

News

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

OOH

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Issued by Vicinity Media 27 Feb 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

OOH

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Issued by Tractor Outdoor 28 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

Fixing the bAIs performed well at the AME Awards. Source: YouTube.

Advertising

Middle East shines at AME Awards 2024 with leading AI campaign

20 Sep 2024

Tractor Outdoor appoints new DOOH sales lead to advance its programmatic offering

OOH

Tractor Outdoor appoints new DOOH sales lead to advance its programmatic offering

Issued by Tractor Outdoor 10 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Advertising

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Issued by Vicinity Media 28 Aug 2024

WeatherTrac unleashed: Data and location precision bring Queen Modjadji’s legendary reign to life

Advertising

WeatherTrac unleashed: Data and location precision bring Queen Modjadji’s legendary reign to life

Issued by Vicinity Media 23 Aug 2024

Views from the Townships by Kabelo

Marketing

Views from the Townships by Kabelo

Kabelo Kale, Issued by Kabelo Kale 19 Aug 2024

(Image supplied) Reveel and Virgin Active SA are launching a pioneering digital network in health & wellness clubs across South Africa

OOH

DOOH initiative to transform health & wellness landscape

5 Aug 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Why OOH needs to feature in your next Gen Z campaign

OOH

Why OOH needs to feature in your next Gen Z campaign

Mali Motsumi-Garrido, Issued by Tractor Outdoor 11 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Rogerwilco announces senior appointments

Digital

Rogerwilco announces senior appointments

Issued by Rogerwilco 4 Jul 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

OOH

Out of Home breaks through 5% barrier

7 Jun 2024

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

OOH

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

Issued by Provantage 5 Jun 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

Advertising

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

3 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

#30YearsOfFreedom features on Nasdaq billboard

Branding

#30YearsOfFreedom features on Nasdaq billboard

26 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Tim Bleakley in South Africa. Source: Supplied.

OOH

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Cape Town International Airport makes the top 3 in the world – and big brands are noticing

OOH

Cape Town International Airport makes the top 3 in the world – and big brands are noticing

Issued by Provantage 6 Mar 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

OOH

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Podcasts

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Issued by What3things 4 Mar 2024

OOH

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

OOH

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

Issued by Tractor Outdoor 26 Jan 2024

Polygon's Remi du Preez has been named as a speaker. Source: Supplied.

Events & Conferencing

Polygon's Remi du Preez to be keynote speaker at WOO Africa Forum

21 Dec 2023

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

OOH

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Brands maximise DOOH domination as Springboks land at OR Tambo

OOH

Brands maximise DOOH domination as Springboks land at OR Tambo

Issued by Provantage 27 Nov 2023

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

OOH

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Issued by Provantage 21 Nov 2023

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing

Marketing & Media

E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

Who said static can't be flexible?

OOH

Who said static can't be flexible?

Issued by Mamela Media 11 Oct 2023

The power of 1st party data in omnichannel strategy and measurement

OOH

The power of 1st party data in omnichannel strategy and measurement

Sharne Daniels, Issued by Vicinity Media 28 Sep 2023

OOH

Kena Outdoor names DoohClick as its ad management network partner

20 Sep 2023