CMO | Bizcommunity

CMO | Bizcommunity

News

Diary of a CMO: What’s the secret recipe to combat private label?

Research

Diary of a CMO: What’s the secret recipe to combat private label?

Issued by Kantar 25 Mar 2025

The new digital dilemma: Proving marketing’s value in a profit-driven world

Marketing

The new digital dilemma: Proving marketing’s value in a profit-driven world

Jaco Lintvelt, Issued by Incubeta 13 Mar 2025

Female marketers drive business growth in Africa

Events & Conferencing

Female marketers drive business growth in Africa

Issued by IMC Conference 11 Mar 2025

South Africa’s tourism recovery: Why geographical spread is crucial for future growth

Travel

South Africa’s tourism recovery: Why geographical spread is crucial for future growth

David Frost 10 Mar 2025

Take control: Why CMOs are building internal agencies to drive growth

Digital

Take control: Why CMOs are building internal agencies to drive growth

Issued by Hoorah Digital 5 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

A preview of the full album can be heard on HyperFollow, and will be available on Spotify, Apple Music and iTunes.

Artificial Intelligence

AI and hip hop converge in Sherina Florence's promotional album for The One Show

27 Feb 2025

Marketing

Expert panel to announce winners at IMM Awards dinner

21 Feb 2025

Image supplied.

Marketing

The One Show 2025 announces CMO Pencil award jury

21 Feb 2025

Marketing

African and UK marketing professionals to benefit from CIM-AMC alliance

20 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Branding

Diary of a CMO: How can I protect my brand against copycats?

Mary Kyriakidi and Peter Aiken, Issued by Kantar 18 Feb 2025

What makes or breaks a product launch?

Marketing

What makes or breaks a product launch?

Dr Nicki Morley and Janeke de Jong, Issued by Kantar 11 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

#MiningIndaba: Global Tailings Management Institute launched to make mines safer for all

Mining

#MiningIndaba: Global Tailings Management Institute launched to make mines safer for all

Lindsey Schutters 7 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

Artificial Intelligence

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

Dr Shay Ganesh, Medshield's new CMO.

Healthcare

Medshield names new CMO

28 Jan 2025

Diary of a CMO: Is your category’s ceiling coming down on you?

Marketing

Diary of a CMO: Is your category’s ceiling coming down on you?

Mary Kyriakidi and Dr Nicki Morley, Issued by Kantar 28 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

Special Effects Media SA's Casey Mantle new chair of the IAB SA Influencer Marketing Committee for 2025

Digital

Special Effects Media SA's Casey Mantle new chair of the IAB SA Influencer Marketing Committee for 2025

10 Jan 2025

Source: © Behance Ogilvy South Africa Cape Town is the top-ranking agency for the One Club's Middle East & Africa region with seven SA agencies featured in the regional rankings

The One Club for Creativity

Seven SA agencies feature in One Club’s regional rankings, Ogilvy Cape Town ranked No.1

7 Jan 2025

#BestofBiz 2024: Marketing & Media

Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

CMOs: How to get the best out of agencies

Advertising

CMOs: How to get the best out of agencies

Shaune Jordaan, Issued by Hoorah Digital 12 Dec 2024

The African continent has five jury members represented on the Gerety Awards Grand Jury for 2025 - two from SA, and one each from Nigeria, Kenya and the Côte D'Ivoire (Image supplied)

Advertising

5 Gerety Awards Grand Jury members for 2025 from the African continent

3 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Packaging innovations seal the deal in South Africa’s bottled water market

Packaging

Packaging innovations seal the deal in South Africa’s bottled water market

Issued by Insight Survey 25 Nov 2024

Cassava Technologies CMO Ifeoma Jibunoh went from beers to broadband

Marketing

Cassava Technologies CMO Ifeoma Jibunoh went from beers to broadband

Lindsey Schutters 18 Nov 2024

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Direct Marketing

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Issued by DMASA 15 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

VS Gaming Weekly season 4 welcomes: New hosts, thrilling leagues, and celebrity guests!

Sponsorship

VS Gaming Weekly season 4 welcomes: New hosts, thrilling leagues, and celebrity guests!

Issued by Levergy 31 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Pepe Marais and Khensani Nobanda talk about their professional relationship.

Loeries Creative Week

#Loeries: The daring partnership between Joe Public and Nedbank

Karabo Ledwaba 11 Oct 2024

What keeps CMOs up at night?

Podcasts

What keeps CMOs up at night?

Issued by Dentsu 8 Oct 2024

Huawei Watch GT 5 doesn't change the design much from last year.

Technology

Huawei unveils familiar looking Watch GT 5 series

Lindsey Schutters 19 Sep 2024

Simply Boer at Nampo 2024 offering affordable cover for farm workers

Agribusiness

Simply Boer at Nampo 2024 offering affordable cover for farm workers

Sam Fleming, Issued by Simply Financial Services 17 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

Marketing

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

9 Sep 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Branding

Should brands take a stance on social and political issues?

Geetanjali Saluja and Nitika Garg 29 Aug 2024

The Olympics is considering esports and the cyberthreat that comes with it

Cybersecurity

The Olympics is considering esports and the cyberthreat that comes with it

Lindsey Schutters 27 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

2024 FM AdFocus Awards entries open

Advertising

2024 FM AdFocus Awards entries open

15 Aug 2024