AI in marketing | Bizcommunity

AI in marketing | Bizcommunity

News

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

Artificial Intelligence

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

Artificial Intelligence

The One Show 2025 recognises AI's impact on creativity with new category

22 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

Property

From rental shifts to AI innovations: The evolving landscape of South Africa's property sector

Waldo Marcus 9 Jan 2025

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Trends

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Issued by Bizcommunity.com 21 Nov 2024

Cassava Technologies CMO Ifeoma Jibunoh went from beers to broadband

Marketing

Cassava Technologies CMO Ifeoma Jibunoh went from beers to broadband

Lindsey Schutters 18 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

Source: © 123rf WPP has brought T&Pm fully within its global network, placing AI at the heart of the agency’s agile marketing solutions

Artificial Intelligence

WPP acquires minority shareholdings in T&Pm, places AI at heart of agency

14 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Digital

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Rupert Mthembu, Issued by Brave Group 9 Oct 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

Levergy kicks-off awards season with 18 wins across New Generation and Prisms

Marketing

Levergy kicks-off awards season with 18 wins across New Generation and Prisms

Issued by Levergy 2 Oct 2024

The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)

Digital

SA Rugby steals the show at the 2024 New Generation Awards

1 Oct 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

Brave Group releases Forge, an AI-driven solution for marketers

Artificial Intelligence

Brave Group releases Forge, an AI-driven solution for marketers

Issued by Brave Group 20 Sep 2024

#BizTrends2025: Sponsorships loading

Trends

#BizTrends2025: Sponsorships loading

Issued by Bizcommunity.com 19 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

Marketing

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

9 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot

Advertising

Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot

Issued by Dentsu 2 Aug 2024

Brave Group - Nedbank’s We’re for Africa campaign celebrates innovation through AI

Artificial Intelligence

Brave Group - Nedbank’s We’re for Africa campaign celebrates innovation through AI

Issued by Brave Group 13 Jun 2024

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Marketing

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Issued by Association for Communication and Advertising 10 Jun 2024

Courtney Williams is part of the cohort. Source: LinkedIN.

Cannes Lions

Lions announces 2024 scholarship recipients, SA on the list

30 May 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Google Hustle Academy is back for 2024

SMEs

Google boosts African SMEs with AI-powered Hustle Academy

15 May 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

The new frontier: AI-driven marketing in the digital age

Digital

The new frontier: AI-driven marketing in the digital age

Wayne Tigere, Issued by Dentsu 30 Apr 2024

Image supplied. Formula-E's latest all-electric GEN-3 model generated in WPP Open using Google's Gemini 1.5 Pro

Digital

WPP and Google Cloud collaboration a step-change in marketing efficiency and effectiveness

9 Apr 2024

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Digital

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Leilah Potter 2 Feb 2024

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Marketing

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Dale Hefer 30 Jan 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine

Marketing

#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

Image supplied. Digitlab’s industry report, Insight 2024: The State of Digital, offers a detailed analysis of the digital marketing arena

Digital

Insight 2024: The State of Digital report provides digital marketing insights

14 Nov 2023

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Flow Communications wins awards for AI CarSpa app

Mobile & Apps

Flow Communications wins awards for AI CarSpa app

5 Oct 2023

Helm and DStv win big at the New Gen Awards

Marketing

Helm and DStv win big at the New Gen Awards

Issued by Helm 2 Oct 2023

The awards were held last week. Source: Supplied.

Youth Marketing

The New Generation Awards winners revealed

2 Oct 2023

Advertising

All the 2023 New Generation Awards finalists!

4 Sep 2023

Source: © Galina Peshkova A new Forrester report has found that ereative problem-solving roles will thrive, but process-oriented roles will shrink due to the influence of automation, machine learning, and generative AI

Marketing & Media

3 key findings as creative agencies set to lose jobs to automation

28 Jun 2023

Image supplied. A scene from the 2022 New Gen Digital Awards

Digital

New Gen Awards open for entries with 3 new categories

13 Jun 2023

Marketing

Report: How to get a competitive edge in marketing using AI

20 Jan 2023

Joyconomy: Elevated expressionism to arm people with hope, joy and happiness for an uncertain year

Marketing

Joyconomy: Elevated expressionism to arm people with hope, joy and happiness for an uncertain year

Issued by VML 19 Jan 2023

Image supplied: Ciarán McKivergan, CEO of 8909 Digital

Digital

#BizTrends2023: The big impact of artificial intelligence

Ciarán McKivergan 9 Jan 2023