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Image supplied. VML South Africa’s recent 360 ad campaign for Cadbury LunchBar campaign was born from a rebellious irreverence and ‘back to magic’ approach. And fun!

Marketing & Media

#BehindtheCampaign: #thelunchbarman has it figured out

24 Jun 2024

Insights into SA's favourite fast food outlets

Retail

Insights into SA's favourite fast food outlets

12 Jun 2024

#BehindtheCampaign: Make it KFC!

Marketing & Media

#BehindtheCampaign: Make it KFC!

30 May 2024

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

Marketing & Media

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

3 May 2024

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

Marketing & Media

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

25 Apr 2024

Image supplied. Chilly Marion Island is the rugged setting for KFC’s integrated Beyond the Sea campaign

Marketing & Media

[Updated] #BehindtheCampaign: KFC’s Beyond the Sea leads to 25k donation to NSRI

15 Apr 2024

Image supplied. The latest in Allan Gray’s catalogue of ads, Everything comes around

Marketing & Media

#BehindtheCampaign: Everything Comes Around, Allan Gray’s new commercial

13 Feb 2024

Image supplied. Naked’s On Hold Yoga digital campaign takes a humorous look at the frustrations of waiting on hold for a call centre agent

Marketing & Media

#BehindtheCampaign: Naked’s On Hold Yoga digital campaign

Danette Breitenbach 22 Nov 2023

$The campaign was created by TBWA\Hunt Lascaris. Source: YouTube.$

Marketing & Media

#BehindtheCampaign: Check into easy with City Lodge Hotels

Karabo Ledwaba 21 Nov 2023

Marketing & Media

#BehindtheCampaign: Aquafresh's "Today is going to be a big day''

24 Oct 2023

#BehindtheCampaign: Liqui-Fruit backs its 50-year-legacy with a modern twist

Marketing & Media

#BehindtheCampaign: Liqui-Fruit backs its 50-year-legacy with a modern twist

24 Aug 2023

Image supplied. Captain Morgan has launched its first ever pan-African campaign, Spice On Africa

Marketing & Media

#BehindtheCampaign: Captain Morgan launches Spice On Africa, its first ever pan-African campaign

8 Aug 2023

The ad launched on Monday.

Marketing & Media

#BehindtheCampaign: MTN backs the Bokke in musical campaign

2 Aug 2023

The new ad says camping is for everyone. Source: Supplied.

Marketing & Media

#BehindtheCampaign: Hi-Tec brings new perspective with load shedding campaign

24 Jul 2023

Image supplied. #StopHoldMusic, Naked’s new campaign imagines an alternative universe where hold music is the new rock and roll, and fans get excited about

Marketing & Media

#BehindtheCampaign: Naked's tongue in cheek #StopHoldMusic campaign where hold music is the new rock 'n roll

Danette Breitenbach 30 May 2023

Willie and Dan star in the ad. Source: Supplied.

Marketing & Media

#BehindtheCampaign: Sticking it to the man with Xtend

8 May 2023

In a new campaign for Marmite, they see whether babies love or hate the spread. Source: Supplied.

Marketing & Media

#BehindtheCampaign: Do babies love or hate Marmite?

21 Apr 2023

Image supplied. Vodacom’s #HearingChallenge campaign uses TikTok and works with up-and-coming local musicians, and influencers to get youth to test their hearing using the national hearing test app HearZA

Marketing & Media

#BehindtheCampaign: Vodacom's TikTok #HearingChallenge

18 Apr 2023

Marketing & Media

#BehindtheCampaign: 1Life TVC approaches insurance differently

10 Mar 2023

Image supplied. Yoco’s champions of the underdog campaign features real SME owners and their businesses.

Marketing & Media

#BehindtheCampaign: Yoco's Back the Underdog celebrates SMEs

28 Feb 2023

Castle Lite advert. Source: Supplied.

Marketing & Media

#BehindtheCampaign: Castle Lite and Derek Watts Lite'n Up

Karabo Ledwaba 2 Feb 2023

Image supplied. Pernod Ricard launched Phakamisa iSpirit in 2021 re-routing its festive season investment traditionally spent on imports into the local South African economy instead

Marketing & Media

#BehindtheCampaign: 'Phakamisa iSpirit' for Pernod Ricard

13 Dec 2022

Source: © Sasko Sasko’s new care campaign – ‘People who care make things better’ - celebrates its people

Marketing & Media

#BehindtheCampaign: Sasko's new care campaign

8 Dec 2022

Image supplied. Game has launched its first ever festive season specific advert

Marketing & Media

#BehindtheCampaign: Game's first-ever festive-specific season TVC

6 Dec 2022

Source: Supplied.

Marketing & Media

#BehindtheCampaign: Coca Cola's Tab retires after nearly 60 years

23 Nov 2022

Nando's has released a new advert.

Marketing & Media

#BehindtheCampaign: Nando's takes a quantum leap

7 Nov 2022

Image supplied. Castle Milk Stout's four-part Black Conversation series, in partnership with Mzansi Magic, premiered on 20 October 2022

Marketing & Media

#BehindtheCampaign: Castle Milk Stout's Don't Fear Black, Savour it

Danette Breitenbach 24 Oct 2022

The Courier Guy employees undergo 'training'. Source: Supplied.

Marketing & Media

#BehindtheCampaign: How The Courier Guy handles your package

14 Oct 2022

Source © Fath Spotify’s Como Esta It TVC has launched

Marketing & Media

#BehindtheCampaign: Spotify's TVC Como Esta It

22 Sep 2022

Image supplied. Chicke Licken's SoulSister campaign d shows the SoulSister ‘effect’ involuntarily taking over Mzansi

Marketing & Media

#BehindtheCampaign: Chicken Licken unleashes your SoulSister

13 Sep 2022

Source: Bain's Whisky Bain’s Whisky #WhiskyRemastered TVC aims to reimagine Miriam Makeba‘s classic song, Pata Pata

Marketing & Media

#BehindtheCampaign: Bain's Whisky TVC - Remastering a masterpiece

31 Aug 2022

Source: Screengrab/MTN MTN’s latest TVC for its 5G network with Springbok captain, Siya Kolisi and the Springboks

Marketing & Media

#BehindtheCampaign: Touch, pause... engage with MTN's Springbok TVC

Danette Breitenbach 25 Aug 2022

Image supplied. Nando’s Bright Sides deal rewards South Africans during load shedding

Marketing & Media

#BehindtheCampaign: Come to the Bright Sides with Nando's

Danette Breitenbach 28 Jul 2022