Johanna McDowell
MD of the Independent Agency Search and Selection Company (IAS), and partner in Scopen Africa, with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well-placed to offer commentary on marketing and advertising in the South African and international contexts. She built her career in marketing and advertising since 1974, holding directorship in both SA and British advertising agencies. She was MD of Grey Phillips Advertising in 1988.
Marketing The power of knowing: First insights from Agency Scope UK 2021/2022Johanna McDowell 29 Jun 2021 Marketing & Media Courage under fire: How marketers and agencies made lemonadeJohanna McDowell 22 Apr 2021 Advertising A marriage made in mediation - world class client: agency managementJohanna McDowell 15 Feb 2021 PR & Communications Finding the balance when managing a pitch process effectivelyJohanna McDowell 2 Feb 2021 |