KLA at MWA: Mobile Web Africa 2011 - KLA

KLA research director Matthew Angus will be presenting 'The mobile device as a consumer insight portal - how to understand and harness the power'; unpacking fascinating facts regarding mobile based research in Africa and exploring the advantages and pitfalls of using mobile platforms to access consumers across the continent.

Having spent 3 years living in Kenya and Ghana, Matthew Angus has significant experience in researching Africa, and is ideally placed to discuss the optimum use of mobile technology to research the pan-African mass market.

Come and visit us at the KLA stand during the conference, or send us an email to az.oc.alk@seiriuqne to discuss your research objectives.

The conference will cover a vast range of mobile and mobile web issues currently impacting Africans. For more information on the conference please visit the Mobile Web in Africa 2011 website http://www.mobilewebafrica.com/wp/,

About the author

Lihle is a project manager at KLA specialising in qualitative market research.She has previous journalism experience working for both print and broadcast media. Subsequent to spending two years working as a reporter for the Mail & Guardian newspaper she spent a brief period working for eNews Africa. Lihle's interests vary from brands and innovation to people and politics. Follow her on Twitter @lihletshabalala.