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Coca-Cola IRT bus advertising in Cape Town

Coca-Cola branded the new Integrated Rapid Transport (IRT) busses in Cape Town to amplify their FIFA World Cup sponsorship in the Mother City.
Coca-Cola IRT bus advertising in Cape Town

Provantage Out of Home Media were contracted by Coca-Cola to brand the entire fleet, consisting of 43 brand new busses over the World Cup period. The IRT busses were a primary transport mode for football fans in Cape Town and delivered fantastic exposure for Coca-Cola in a city with limited outdoor opportunities.

14 Jul 2010 14:27

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