The brand team used this opportunity as a brand building exercise and an opportunity to both engage with consumers and to promote the versatility of the brand. The brand's involvement tied in perfectly with its national promotional campaign - "Stay warm the original way" where three lucky winners were announced as the proud owner of a R10 000 clothing gift voucher of there choice.
Sedgwick's Old Brown Sherry was the exclusive beverage served in the Outdoor Theatre. Provantage's team of waitrons and brand ambassadors served Sedgwick's Old Brown Sherry to people at the show. Well-known international BBC celebrity chefs, local chefs and TV personalities demonstrated recipes that used Sedgwick's Old Brown Sherry. The Provantage team also served the winter drink to consumers lining up for the cooking demonstrations. A lot of warm memories and recipes were shared!
