This initiative closely aligns with our Jockey values and principles of supporting communities, as it provides people with a stress-free shopping experience that they might not typically have. At Jockey, we understand the importance of new underwear in fostering a sense of dignity and self-worth. Our goal is to give individuals the confidence to shine from the inside out every day. We were honoured to sponsor garments valued at R120 000. Members of our marketing team volunteered their time on market day, embodying Madiba's belief that giving your time is the truest form of kindness," says Bruce McMurray, General Manager of Jockey South Africa.
Cindy Norcott, Founder and Chairperson of The Robin Hood Foundation, echoes this sentiment, "The Mahala Market is a testament to the incredible power of community spirit. Our seniors deserve the best, and it’s heartwarming to see how our sponsors and volunteers come together to make this day special. Each item, each smile, and each gesture of kindness make a world of difference. Companies like Jockey, who donate essential items such as underwear, play a crucial role in ensuring the dignity and comfort of the recipients."
Held at the Valley of 1000 Hills Community Centre, the Mahala Market is a heartwarming affair where senior citizens shop for free. Approximately 30 seniors and over 550 people in total were welcomed with open arms, receiving tickets to participate in the market. Upon arrival, they are treated to hot tea, coffee, sandwiches, and cake, all while enjoying live music that sets a festive tone for the day.
The market boasts various stalls brimming with shoes, accessories, linen, clothing for both men and women, and kitchen items. These stalls are stocked with donated items from generous sponsors and community members. Each participant gets the chance to select items they need or can use to support their families. As they fill their bags, they also receive additional essentials like a 5kg bag of maize, shampoo, vegetables, and staple foods.
The impact of the Mahala Market on the community is immense. Each participant leaves with as much as they can carry, bringing home items that directly benefit their families or neighbours. In many cases, these goods can be sold to generate income, further supporting their households. This initiative exemplifies the power of giving, turning items others no longer need into valuable resources for those in need. It’s very reminiscent of the Madiba spirit, showcasing the immense impact of collective kindness and compassion.
The Robin Hood Foundation invites individuals and companies to get involved in their numerous initiatives throughout the year. Beyond Mandela Day, there are many ways to contribute, such as sponsoring events or donating essential items. With over 200 projects per year, there are countless opportunities to make a meaningful impact.
The Mahala Market stands as a shining example of how generosity and community spirit can create lasting positive change.
About Jockey:
Jockey International, Inc. is a leading designer, marketer, retailer, and licensor of men's undergarments and women's intimates. As a third-generation family-owned company headquartered between Chicago and Milwaukee in Kenosha, Wisconsin, Jockey operates in Canada, Hong Kong, New York, North Carolina, and Germany. The brand is recognised globally, with the JOCKEY trademark registered in over 120 countries.
Founded in 1876, Jockey has a rich history of manufacturing high-quality, innovative products, beginning with the production and sale of superior wool socks to lumberjacks. Today, the company designs and develops proprietary products through a tightly managed virtual manufacturing network concentrated in Asia and Central America. Jockey remains dedicated to improving global working conditions for industry workers. Jockey products are sold globally through a network of distributor and licensee partners, ensuring the brand's reach and impact worldwide.
In South Africa, Jockey operates under the Ninian and Lester group, with a head office established in 1952. For 70 years, Jockey South Africa has provided everyday essentials, continually demonstrating a commitment to responsible and innovative business models. Jockey believes that its people are its greatest asset, driving the business forward with creativity and foresight. This approach enables the company to meet new challenges head-on, earning the trust and confidence of its customers, employees, and the communities it serves. Jockey is proud to uphold its legacy of quality and innovation, remaining a trusted name in the apparel industry for nearly 150 years.
For more information or visuals, please contact Janna Strang on az.oc.gnitekramrekamniar@annaj / 082 551 3865 or email Mbali Mpofu on az.oc.gnitekramrekamniar@ilabm
