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Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

Global insights agency Verve takes a closer look at Gen-Z, and what sets them apart from their predecessors.
Verve launches '2023 Mzansi Review - Gen Z: Understanding Youth Culture'

With the launch of the ‘2023 Mzansi Review - Gen Z: Understanding Youth Culture’ Verve explores the trends that underpin the attitudes and behaviours of South Africa’s youngest working generation. With illustrative examples from multi-category market-leading brands and employers that are nailing it!

The report unpacks four key thematic:

  • The free-spirited, opportunity and advancement seeking mindset of Gen-Zs;
  • Their redefined definitions of ‘luxury’;
  • How this constantly connected generation navigate their digital lifestyles; and
  • The importance they place on self-discovery and expression.

And summarises six key learnings for local brands on how to better resonate and build more authentic brand relationships with Gen-Z, with a view to unlocking this demographic’s steadily increasing purchase power.

Don’t want to miss out – access the free report here!

23 Mar 2023 10:57

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