To help you, here are some tips to be mindful of when submitting your entry:
- Eliminate guess work - get to the point quickly. Be concise and explicit.
- When submitting written content, make sure it is easy to read. Use clear headings.
- No lengthy paragraphs! The judges need to work through lots of entries, so keep it short and to the point.
- If you are entering more than one category - tailor each entry and state the relevance and brilliance per category.
- When submitting creative elements, be sure to include the live links to the actual piece of work or storyboards explaining the hardware or tech.
- (If providing a video) keep your case study video simple.
- Only use the results directly related to the campaign.
- Your results need to focus on solid metrics - don't inflate your numbers.
- Craft your results as if you are trying to convince a stranger - which of course you are!
- Campaigns that add digital to their through-the-line campaigns need to tell their story better.
These are just a few ideas to help you with your entry, for more details on the categories and requirements go to thebookmarks.co.za.
