At Varsity Vibe, we’re dedicated to connecting brands with South Africa’s vibrant youth demographic and vice versa. Our platform, the country’s first youth discount platform, caters specifically to students at universities and colleges nationwide, offering relevant deals and discounts tailored to their needs.

With over 800 000 members, all South African youth who are eager to stretch their budgets, Varsity Vibe provides brands with a prime opportunity to expand their reach and visibility within this demographic. Through our holistic approach to marketing, which includes digital channels, influencer collaborations and campus activations, brands can effectively engage with youth customers and build lasting relationships.

We serve as a trusted student verification partner, enabling brands to offer exclusive deals and discounts for students, both in-store and online. By verifying students’ eligibility through our platform, brands can precisely target their deals to the student demographic, enhancing their marketing effectiveness. These exclusive offers not only incentivise repeat purchases and foster long-term loyalty among students but also pave the way for future success as they transition into professionals. Our user-friendly platform and seamless deal redemption process simplify the purchasing journey, boosting conversion rates while driving sales and revenue for our partner brands.

Varsity Vibe has been the gateway to South Africa’s youth for more than 13 years and has helped over 200 brands (big and small) build a truly long-lasting relationship with an engaged and up-and-coming consumer.