SABC Commercial Enterprises appoints general manager - radio sales

Andrew Smythe has joined SABC Commercial Enterprises as general manager: radio sales.

He has over the last 10 years amassed experience in the sales and marketing field, holding positions in the public and private sectors. His education includes a MBA and Masters Degree in management from the University of Southern Queensland, Australia.

Prior to joining the SABC, Andrew managed his own company, San Media. This venture made him winner of the 2006 FNB Enablis Business Plan Competition for entrepreneurship.

He held the position of sales manager at Future Publishing, during which time he was responsible for four sales units covering different publications and target markets.

Andrew also has experience in outdoor advertising, from his position as national sales manager at Clear Channel Independent.

During his stint with Radmark as direct sales manager, he was responsible for goal setting product innovation and implementation of innovative radio marketing plans for clients ranging from FMCG to IT and financial services.