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In brief Sponsorship South Africa

Lexus partnership for EarthPulse

8 Ink Media and Lexus are partnering on a National Geographic special edition magazine, EarthPulse, an essential - and fresh - look at global trends and our amazing planet we call home. Says Kevin Flynn, GM Lexus SA, "Being offered this association with National Geographic is opportune. Our 'ideal' vehicle is redefined every day as new technologies are created and the parameters of perfection shift and expand. In the same way, as inhabitants of Earth, we face dynamic challenges and together need to ensure we remain here for the longest journey. Our association with this publication could not have come at a better time - given the imminent launch of the Lexus PerformanceHybrid vehicles to the South African market."

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