Group Digital Marketing ManagerRemuneration: | market-related | Location: | Cape Town | Job level: | Senior | Type: | Permanent | Company: | Ad Talent Africa | Who are we: One of the largest money transfer services in Africa. Who are we looking for: A digital marketing manager to join our team of experts and help us develop and support digital transformation strategies for our clients. Must have:- Previous experience in the fintech, banking, or e-commerce industry.
- Experience working in a digital agency.
What will you do:- Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
- Collaborate with media agencies and specialist teams to optimise campaigns and control costs.
- Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
- Measure and report campaign performance against KPIs and ROI targets.
- Analyse trends to optimise spend and performance based on data insights.
- Conduct fraud monitoring for acquisition campaigns and take corrective actions.
- Plan and execute A/B testing to enhance campaign and creative performance.
- Suggest new digital channels for efficient user acquisition.
- Lead social media strategy and performance marketing initiatives.
- Oversee technical back-end processes for campaign implementation and tracking.
Skills and experience required:- Digital marketing
- Search engine marketing (SEM)
- Search engine optimisation (SEO)
- Social media strategy
- Programmatic
- Performance marketing
- Reporting
Posted on 11 Sep 13:42, Closing date 11 Oct |
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