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#LetsTalkDigital: Neil Pursey: The marketers measurement dilemma
Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.
Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.
Start with measuring paid, owned and earned media.
Let’s Talk Digital features every second Thursday on Bizcommunity Marketing & Media homepages and via https://talkdigitalza.co.za/, Instagram, Twitter, LinkedIn and band.link, iono.fm.
Audrey Naidoo is head digital marketing at Absa. A digital activist, podcaster, influencer, public speaker & and members of various professional bodies: IAB Brand Council member, MMA, CMO Advisory Council for Africa & MASA. Naidoo owns a podcast called LetsTalkDigital which aims to educate, share and open up digital conversations in the industry. Naidoo is a professional marketer with extensive experience in the broader digital ecosystem with a focus on commercialisation, data, tech, analytics, creative, strategy and digital marketing transformation.Tyran De Beer is the creative producer for Let’s Talk Digital. A jack of all things digital and technical, aspiring to master marketing and finance trades. His passion lies in data, analytics, tech and measurement. He is the digital consultant at Absa and is responsible for driving the commercialisation of digital efforts across the enterprise. Previous experience has been on the agency side with a focus on media strategy, performance and ROI with a strong inclination to Google Ads.
RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth
Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.
25 Feb 2025 13:47
#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge
“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.
4 Feb 2025 14:32
EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”
At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.
10 Dec 2024 12:35
LISTEN: Drinks Federation SA revises Communications Code of Conduct
Angela Russell, CEO of DF-SA, discusses the newly relaunched Communications Code of Conduct, and the important step forward that it takes in encouraging ethical and responsible communication, promotion, and brand marketing in the alcohol industry.
18 Jun 2024 10:25
Lettie-Basani Phume on Momentum Metropolitan's certification as Top Employer and why it matters
On this episode of BizTakeouts, group human capital executive at Momentum Metropolitan Lettie-Basani Phume discusses the company’s global benchmark recognition having earned its 4th consecutive certification from the international Top Employer Institute, as well as the ever-evolving workplace, employee expectations and the future of working-from-home....
28 Mar 2024 09:33
#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines
This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.
17 Jan 2024 10:36
#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold
This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.
16 Jan 2024 13:37
LISTEN: Digify Africa COO Qhakaza Mohare discusses Digify Pro Online program and benefits
Qhakaza Mohare, the chief operations officer at Digify Africa, a youth-led organisation at the forefront of shaping Africa’s digital future, tells us about the Digify Pro Online program and its benefits to those looking to get into the tech space.
15 Feb 2023 13:00
LISTEN: Short courses are changing the education landscape
We chat to Professor Beatrys Lacquet, the director and head of Wits Plus, about part-time Wits degrees as well as a range of business and language short courses….
23 Nov 2022 12:29
Kyle September - Daydream
Listen to the title track of Kyle September's debut album, Daydream.
17 Nov 2022 09:01
James Deacon - Calling Home
Listen to the latest single by Sama nominated James Deacon.
4 Nov 2022 09:32
LetsTalkDigital: EP72: FutureTech Media Women series: Zumi Njongwe - Nestle
The Women's Series ends with guest Zumi Njongwe discussing her journey as a leader and how she views digital transformation in the media industry.
22 Sep 2022 13:02
LISTEN: Celebrate Deaf Awareness Month with Wits Plus
September is Deaf Awareness Month. The Language School at Wits Plus offers courses in South African Sign Language and they have put together a series of short videos to introduce viewers to the Deaf community and culture in South Africa. We chat to Helga Louw, business development manager at Wits Plus to find out more.
20 Sep 2022 11:33
Texx Talks S10: Clean Bandit
Grace Chatto is the cellist and singer of Clean Bandit, who represent the modern sound of the UK: diverse, subtly experimental, and committed to pop music as a joyfully unifying force.
Listen to this episode to hear Grace reflect on what it means to produce and create in a career spanning over a decade.
8 Sep 2022 11:09
