Blended search: hot news for PR

Want more visibility for your news content? Get it online and optimise it for search. New data from Jupiter Research confirms that news gets the most clicks in blended search.

By Sally Falkow

7 Apr 2008

While images are the most clicked type of result after a vertical-specificsearch, news items are the most clicked type of result within blended search results:

36% of search engines user click "news" results within blended search results
Only 17% click a "news" result after conducting a news-specific search
31% click "image" results within blended search results
Only 26% click an "image" result after conducting an image-specific search
17% click "video" results within blended search results
Only 10% click a "video" result after conducting a video-specific search

Thirty six percent click news and 31% click images. It pays to optimise every piece of news content you put out.

Load the content to your site first, then get it into the news engines and into the blended search results.

And yes, it does have to be optimised for search. The study also shows that two-thirds of all searchers never get past page one of the search results. Your news and images need to show up on page one, so make sure it is optimised.

SEO PR is fast becoming a vital PR skill.

Sally Falkow

About Sally Falkow

Sally Falkow APR is president and co-developer of PRESSfeed (www.press-feed.com), the social media news hub. Originally from South Africa, Falkow now lives in Pasadena, California. She is an adjunct professor for social media strategy and content for public relations at the Annenberg School for Communication and Journalism at USC in Los Angeles, California. She blogs at www.proactivereport.com and you can follow her on Twitter at @sallyfalkow.