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According to the Jupiter Research study “Feed Marketing: Use of RSS as an Alternate Messaging Medium”, 30% of marketers surveyed said that they have implemented RSS feeds because of customer demand.
“Marketers must begin to plan their RSS strategies now,” says the report’s lead author, Jupiter analyst David Daniels
RSS feeds by themselves won’t do much for you or your marketing. Feeds are a delivery and distribution system for content. And the world is fast moving from a push-based information delivery (where you send information via emails) to a pull-based information delivery (where the subscriber accesses your information, as and when he wants). Customers want good content – and they are demanding it in feeds.
The success of your RSS strategy depends on the quality of your content and the availability of that content in feeds.
Take a look at the types of content you are currently, or could be, delivering to your audiences and stakeholders. Establish top-level messaging that will be used in all areas of your search engine optimisation and online marketing
Where are you now?
What do you want to achieve?
Identify opportunities
Setting up the feeds
Promote your feeds
“The simple moral here is that even if you don’t want to go ‘full RSS’ just yet, you need to set up your RSS feeds. Results will follow. People are in fact in need of the content consumption solution offered by RSS ... you just need to present it appropriately.” Rok Hrastnik, Marketing Studies and the RSS Diary (www.marketingstudies.net)