Could De Beers be the next Twitter?
Savious-Parker Kwinika
Ogilvy Cape Town has won the digital side of the Mondelez Gum portfolio.Ogilvy will manage the digital work of Clorets, Stimorol, Dentyne, and Chappies.
The win comes after a competitive pitch by Ogilvy. The pitch focused on brands being in the moment and the value of creating content that resonates with consumers.