Alphabet Soup wins Luster Products Inc account

Alphabet Soup was recently awarded the strategic planning and media buying for the retail division of Luster Hair Care Products.
Luster Products' brands include the Pink Brand, products for women; S-Curl, products for men; PCJ Pretty-n-Silky & Smooth Roots, children products; YOU, unisex products and Designer Touch, products for stylists.

Alphabet Soup will be working alongside Jupiter Drawing Room; the Creative agency for Luster. The campaign will commence in mid August 2009 and the agency will implement a print campaign coupled with new and innovative, alternative media ideas. Including activation as its key focus.