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The Display Golden Age is right before us.Google's key note at the IAB MIXX Awards gave 7 predictions for the future of Display Ads by 2015, in what the say it will be the Golden Age of Display Advertising, already today, 99% of Google's top 1000 advertisers are running campaigns on the Google Display Network. According to Google, the display revolution brings smarter campaigns with high-end technology available and computer power that can process vast quantities of data almost in real time, and is sexier with high engagement and social creatives. So the predictions are:1- It's all about Video: Video Ads will be the single largest driver of the digital media market place bringing in a new model in 50% of all video - Cost-Per-View And we might be there before 2015! It will be interesting to see this again 5 years from now. I just wonder if I agree with their believe that "online display advertising is the most fun you can have with your clothes on..." let me think again about that one.
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