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Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not.
Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

The last two quarters of the year see humorous South African stories engaging the audience’s attention, with telcos and food competing for the lion’s share of attention. The winning ads score high on enjoyment, involvement and positive emotions, entertaining the audience and making the ads memorable and easily recalled.

Congratulations to the following brands and agencies:


#1 AD Q3 2017 #1 AD Q4 2017
Samsung : Knox Seagull | Ogilvy LondonVodacom : Bra Shakes | Ogilvy & Mather Johannesburg


Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

RANK   AD   CREATIVE AGENCY
1Samsung Knox: Seagull
Ogilvy London
2Vodacom: Meg your dayLeo Burnett
3Mugg & Bean: #ShareGenerousFoxP2 Johannesburg
4Sensodyne: Faces of sensitivityGrey London
5Lay’s: ElevatorCreator’s League (PepsiCo in-house)
6Dettol: 3 Kinds of moms (Cuts and wounds)McCann India
7Debonair Pizza:   LevelsFCB Joburg
8Coca-Cola: Coke & Meals “Paella”Mercado McCann
9Samsung Galaxy Note 8: Infinity displayLeo Burnett Chicago
10Dulux: WeatherguardGrey Advertising


Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2017

RANK   AD   CREATIVE AGENCY
1Vodacom: Bra ShakesOgilvy & Mather Johannesburg
2MTN: Mic dropTBWA
3KFC: Poker nightOgilvy & Mather Johannesburg
4FNB eBucks: Akanamali holidaysFoxP2 Johannesburg
5Cell C: #ConnectYourWay1886 (a FCB Africa Company)
6KFC: No batteriesOgilvy & Mather Johannesburg
7ABSA: SwiiishFCB Joburg
8MTN: WOW bundlesTBWA
9MTN: Made4MeTBWA
10Samsung: Galaxy Note 8: Do bigger thingsCheil


Click here to view all the ads for Q3 & Q4 2017.

Adtrack™ is Kantar Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact moc.nworbdrawllim@ewahs.ellezil.

15 Mar 2018 11:13

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