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Significant losses for some in Q2 ABCThe Audit Bureau of Circulation (ABC) figures for Q2 (April to June 2017) released this morning contained few surprises with press and magazines declining over Q1 and over the prior year. ![]() © federico rostagno 123RF.com Press showed a decline of 1.9% decline over Q1, and 4.5% decline over the prior year, with losses incurred across the board, including free newspapers. The decline in magazines was substantially more and close to five percent (4.9%) over Q1, with a 13% decline over the prior year. Significant loses occurred in custom and to a lesser extent in consumer. Newspapers:Daily newspapers showed a 4.8% decline over Q1, and 11.2% decline over the prior year. Highlights and lowlights: Weekly newspapers declined by 7.4% over Q1 with a 7.1% decline over the prior year. Highlights and lowlights: Weekend newspapers declined by 3.2% decline over Q1, and 12% over the prior year. Highlights and lowlights: Free newspapers declined less than a percent, by 0.7% decline over Q1 and 1.6% over the prior year. Residential Individual and non-residential bulk decreased slightly. Highlights and lowlights: Local newspapers declined by 5.3% decline over Q1, and 8.1% over the prior year, with 97% of circulation derived from single copy sales. Highlights and lowlights: MagazinesConsumer magazines saw single copy sales decrease by 7%, while the free category increased by 17%, compared to Q1 while custom magazines free circulation decreased by 11.6% on Q1. In the business to business category, the subscriptions decreased by 18.4%, PDF Replica Editions decreased by 81%, while free circulation increased by 5.9%. Significant increases were experienced by Bankmed (annual) (by 54% over the prior year), and The Journal of the SAIMM (increased by 47% over Q1 and by 36% over the prior year) as well as Islam Today (+17.2%), Plus 50 (+43%), Longevity (+32%), Very Interesting (+20%) and Forbes Woman Africa (+15.8%). Declines were experienced in the home category, motoring category, sports and hobbies and travel and general women’s categories. The home category decreased by 6% over Q1 but increased by 10% over the prior year. Highlights and lowlights: The motoring category declined by 5% over Q1, but increased by 4.7% over the prior year. Highlights and lowlights: The sports and hobbies category declined by 3% on Q1, but increased by 57% over the prior year. Highlights and lowlights: The travel category declined by 20% over Q1 and by 23% over the prior year. Some annual titles did not produce any issues. Highlights and lowlights: The women’s general category declined by 6.1% over Q1 and by 17.6% over the prior year. Highlights and lowlights: The B2B architecture category increased by 2.7% over Q1 and by 4.4% over the prior year. Highlights and lowlights: The management category declined by 13% over Q1 and by 9% over the prior year. Highlights and lowlights: Custom entertainment category has declined significantly with a major title discontinuing. The customer leisure category declined by 3.1% over Q1, but increased by 10.5% over the prior year. Highlights and lowlights: The retail category declined by 9% over Q1 and by 39% over the prior year. About Danette BreitenbachDanette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits. View my profile and articles... |